[REPORT] The 2015 State of Social Business
The 2015 State of Social Business DOWNLOAD THE COMPLETE REPORT HERE http://go.pardot.com/l/69102/2015-07-16/sgj4w It has been more than 10 years since social media began to disrupt organizations. In that time, it has gone from being a “bright shiny object” that confounded business leaders, to becoming a widely adopted means of customer engagement. Having mastered the nuts and bolts of social media, today’s social strategist is focused less on scaling social engagement and instead looking inward, partnering with leaders to help social business cross silos, support a broader digital vision, and achieve new levels of employee engagement and advocacy. This will require leadership to articulate a social business vision beyond marketing and communications, while also ensuring a governance structure is in place to keep an increasing number of autonomous departments and employees acting together to support a unified, cross-channel customer (and employee) experience. Our analysis is based on interviews with thought leaders, brands, technology vendors and a survey of 113 strategists (social, digital and/or heads of social) at companies with more than 250 employees. DOWNLOAD THE COMPLETE REPORT HERE http://go.pardot.com/l/69102/2015-07-16/sgj4w
★
★
★
★
★
128 views • 7 slides