'Source credibility' diaporamas de présentation

Chapter 6

Chapter 6. Source, Message and Channel Factors. The Persuasion Matrix. 1. 2. 3. 4. Channel/ presentation. Message/ yielding. Source/ attention. Receiver/ Comprehension. Which media will increase presentation?. What type of message will create favorable attitudes?.

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Social Psychology

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Series of Lectures the course MISS213: Introduction to e-Commerce (parts 4 and 5) Dr. Mirsobit Mirusmonov Assistant P

Series of Lectures the course MISS213: Introduction to e-Commerce (parts 4 and 5) Dr. Mirsobit Mirusmonov Assistant Professor Management Information Systems College of Commerce and Business Administration Dhofar University, Salalah , OMAN. PART 4 Advanced ECOMMERCE: S-COMMERCE

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Source, Message, and Channel Factors

6. Source, Message, and Channel Factors. The Persuasion Matrix. Promotional Planning Elements. Promotional Planning. 1. 2. 3. 4. Receiver Comprehension. Channel Presentation. Message Yielding. Source Attention. Can the receiver comprehend the ad?.

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Persuasion

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The Comparative Statics and Dynamics of Beliefs: The Effect of Message Discrepancy and Source Credibility

The Comparative Statics and Dynamics of Beliefs: The Effect of Message Discrepancy and Source Credibility. Sungeun Chung Western Illinois Univ. Edward L. Fink Univ. of Maryland Stan A. Kaplowitz Michigan State Univ. A New Model: Keywords. Belief Change Mathematical Model

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Do you think grizzly bears should be reintroduced in the Selway Bitterroot Ecosystem in the State of Idaho?

Do you think grizzly bears should be reintroduced in the Selway Bitterroot Ecosystem in the State of Idaho?. _______Agree _______Disagree. Key Concepts. Attitudes Classical, Operant, Observational Elaboration Likelihood Model. Attitudes. What is an attitude?

656 views • 24 slides

Source, Message, and Channel Factors

6. Source, Message, and Channel Factors. Source Attributes & Receiver Processing Modes. Source Credibility. Ethical. Knowledgeable. Trustworthy. Skillful. Experienced. Believable. Unbiased. Honest. Source. Experts Lend Authority to an Appeal. Corporate Leaders as Spokespeople.

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CREDIBILITY

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CREDIBILITY

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Chapter Eight

Chapter Eight. Theories of Message Processing. Classic Models of Persuasion: Cognitive Dissonance Theory. Developed by Festinger Individuals have a need for consistency between attitudes and behaviors When we behave in inconsistent ways, we feel discomfort

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Language and Persuasion

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AQUA: AQUAINT Question Answering System Project Progress Report

AQUA: AQUAINT Question Answering System Project Progress Report. SAIC, San Diego KSL, Stanford. Project Summary. Collaboration with NMSU Team. This spring, NMSU has been added as an AQUAINT contractor

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Functions of Persuasive Presentations

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Chapter 5: Persuasion Approaches

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Chapter 5

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Gathering Supporting Materials

Gathering Supporting Materials. Chapter 6. Research Inventory. A list of types of information you have & types you want. Download a Research Inventory Worksheet from the Invitation to Public Speaking website. Personal knowledge Audience interest Source credibility Internet research

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Source Credibility

Write with confidence by ensuring. Source Credibility. Thornton High School Library. Why do I care if my sources are credible?. You want to pass this class You want to do well in college You want to know the truth You want to be taken seriously You want to make a difference. 1. 2. 3. 4.

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