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Sponsorship evaluation - PowerPoint PPT Presentation

Morrison Hill ????

Sponsorship Management. Lectures 13 Evaluating and Measuring Sponsorship BA/IVE. Morrison Hill ????. Lecture Objectives :. To understand the importance to measure effectiveness of corporate sponsorship. To understand the importance of sponsorship evaluation.

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472 views • 32 slides

ANNUAL GROWTH BY MARKETING CATEGORY

ANNUAL GROWTH BY MARKETING CATEGORY. Year-on-year % change Source: IEG, 2016 Extracted from Adstats: Global sponsorship To click through to article, use Slide Show view. MARKETING SPEND BY CATEGORY. 2016(f), % share where total media and marketing spend is $965.1bn

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81 views • 8 slides

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Sponsorship evaluation - PowerPoint PPT Presentation

Morrison Hill ????

ANNUAL GROWTH BY MARKETING CATEGORY