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ANNUAL GROWTH BY MARKETING CATEGORY PowerPoint Presentation
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ANNUAL GROWTH BY MARKETING CATEGORY

ANNUAL GROWTH BY MARKETING CATEGORY

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ANNUAL GROWTH BY MARKETING CATEGORY

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  1. ANNUAL GROWTH BY MARKETING CATEGORY • Year-on-year % change • Source: IEG, 2016 • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  2. MARKETING SPEND BY CATEGORY • 2016(f), % share where total media and marketing spend is $965.1bn • Source: GroupM’s This Year, Next Year; December 2015 • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  3. CHANNELS USED IN SPONSORSHIP • % of respondents who ranked the factor a 9 or a 10 on a 10-point • scale, where 10 is extremely valuable • Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  4. OBJECTIVES IN SPONSORSHIP EVALUATION • % of respondents who ranked the factor a 9 or a 10 on a 10-point • scale, where 10 is extremely valuable • Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  5. SPONSORSHIP SPEND BY GLOBAL REGION • 2016(f), US$bn • Source: IEG, 2016 • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  6. NORTH AMERICA SPONSORSHIP SPEND BY CATEGORY • 2016(f), where total is US$22.4bn • Source: 2015; IEG • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  7. METRICS USED TO EVALUATE SPONSORSHIPS • % of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable • Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  8. TOP 10 US SPONSORS • 2014 (latest available), US$m, amount spent on sponsorship fees of US properties. Year-on-year % change in brackets • Source: 2015; IEG • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view