Starchmetrix canada - PowerPoint PPT Presentation

AUTOMOTIVE

AUTOMOTIVE.

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MAGAZINESCANADA.CA

FOOD/FOOD PRODUCTS. Magazines reach women and principal grocery shoppers (PGS). Women. PGS. Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 &amp; 2). Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 &amp; 2).

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MAGAZINESCANADA.CA

DRUGS and REMEDIES. Magazine media readers regularly visit drug stores. They use a wide variety of drug and remedy products. Plus, magazine readers actively take action after seeing d rug/remedy ads: 62% take at least one action while 32% take purchase actions.

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MAGAZINESCANADA.CA

CONSUMER PACKAGED GOODS. No medium reaches women or principal grocery shoppers like magazines. Magazine readers shop in the right channels and actively take a variety of actions, in big numbers, after seeing magazine ads, proving ad engagement and significant purchase. .

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