'Strong brands' diaporamas de présentation

Therakorn Yardpaga 3M Thailand Ltd.

1.31k views • 82 slides

WELCOME

WELCOME. METHODOLOGY. =. X Multiple. CORPOATE FINANCES. INTANGIBLE NAMED BRAND EARNINGS. BRAND DRIVEN SALES. BRAND VALUE. CORPORATE FINANCES. OVERVIEW HIGHLIGHTS. APPLE IS THE NEW #1 _____________________. Facebook IS THE FASTEST RISER _____________________.

895 views • 72 slides

David Roth CEO The Store WPP, EMEA and Asia david.roth@wpp.com

495 views • 49 slides

David Roth CEO The Store WPP, EMEA and Asia david.roth@wpp.com

758 views • 49 slides

Brand Management

Brand Management. Agenda. Introductions - My Background Clorox Company Overview Consumer Driven General Management Brita Case Q&A. The Clorox Company. Performance. Portfolio of Strong Brands Business Results International Growth. Portfolio. Just acquired First Brands:

581 views • 32 slides

369 views • 28 slides

Chapter 1

3.97k views • 27 slides

Full Year Results Presentation

Full Year Results Presentation. 12 Months ended 31 December 2009 9 March 2010. Agenda. 1. Introduction and Highlights Ray King, Chief Executive 2. Financial Review Tom Singer, Group Finance Director 2.1 Group financial review 2.2 Segmental results 2.3 Cash and debt

383 views • 24 slides

What is a Brand?

What is a Brand?. It is the idea, perception, expectation, and/or belief triggered by any physical, visual, or auditory interaction with an icon or associate representing an organization. It is our Identity!. Products are Branded

373 views • 24 slides

Chapter 5 Market Communications and Branding

Chapter 5 Market Communications and Branding. Exhibit 5-1: Evolution of Customer Buying Process. Awareness. Consideration. Preference. Purchase. Loyalty. Buying Process. television ads general interest magazines. television ads general interest magazines. niche magazines collateral.

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Brand

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oami.eut

Protecting Trade Marks & Designs: business related aspects. Etienne Sanz de Acedo OHIM-General Affairs & External Relations Department. www.oami.eu.int. Index:. Basic Marketing concepts The Marketing Mix Brands - Definition - Functions - Classes

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Strong brands = profitable customer relationships

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Services and Branding

Services and Branding. MKTG 201 Semester 1, 2010 Sandy Bennett Chapters 11 & 12. Overview . Define services Characteristics of services Managing services Define brand Benefits of branding Brand strategies Branding and the PLC Services and branding. Review: What is a Product?.

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Nestle in Russia: 10 Years of Growth

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Case 11 DaimlerChrysler AG

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Building a brand in order to sustain its life cycle

Building a brand in order to sustain its life cycle. LEARNING OUTCOMES FOR THIS LESSON. Know what is meant by a product life cycle. Understand research is needed to identify the best way of injecting new life into brands/products. Explain the key components of a SWOT analysis. . INTRODUCTION.

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Research Findings Concerning Line Extensions

Research Findings Concerning Line Extensions. LineExtensions. Line Extensions of strong brands are more successul than extensions of weak brands Line extensions of symbolic brands enjoy greater market success that those of less symbolic brands.

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