'Tablet ownership' diaporamas de présentation

IAB Ireland Breakfast Briefing on Online Advertising

IAB Ireland Breakfast Briefing on Online Advertising. Suzanne McElligott IAB Ireland September 12 th , 2012. Online Adspend 2009 -2011. Sources: IAB PwC Adspend Studies 2009-2011. Digital Media Mix 2011. Source: IAB PwC Online Adspend Study 2011. European Online Advertising.

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Tablet

Tablet. iPad users. Source: July 2012 (Currently no app for The Mirror). Tablet ownership is growing and set to continue. 11% of UK households have a tablet +9% points on 2011 One in six households say they intend to buy a tablet in the next year.

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Christmas will greatly increase tablet ownership in the UK

Christmas will greatly increase tablet ownership in the UK. Christmas sales will drive tablet ownership up to 30% - that would mean around 15 million tablets in the UK. 1 tablet sold every second in the UK on Cyber Monday. Source: MailOnline and Newsworks - Tablets a Practical Guide.

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Tablet ownership increases news consumption

Tablet ownership increases news consumption. Over 4 in 10 owners think they will/do read more news, 60% of 25-34s. Source: YouGov - 603 UK tablet owners online 18+, 29-31 December 2012. Question summary : do you think owning a tablet means you will (or already do) read more or less news?.

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Who owns tablets?

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Who owns tablets?

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