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This report analyzes tablet ownership trends in the UK, focusing on age demographics, particularly the peak ownership among individuals aged 35-44. Utilizing data from YouGov surveys conducted in December 2012 with 2,055 UK adults and November 2013 with 2,262 UK adults, we explore how tablet ownership varies across different age groups. This insight helps understand the increasing penetration of tablet technology in daily life and its popularity among various demographics.
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Who owns tablets? Ownership peaks among 35-44s Tablet ownership – reach across age groups Source: YouGov 29-31 December 2012: 2055 UK adults online 18+ & 25-27November 2013: 2262 UK adults online 18+