'Tangible attributes' diaporamas de présentation

Chapter 4 Motivation and Values

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Delivering differentiation IN SALFORD An update report on the marketing of the city for the

Delivering differentiation IN SALFORD An update report on the marketing of the city for the Strategy and Regeneration Scrutiny Committee Simon Malcolm Director of Marketing and Communications January 2004. Agenda Transformational leadership = transforming brands Brand leadership

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Brand Management

Brand Management. What is a brand?. A brand is a name, term, sign, symbol, design or a combination of the above to identify the goods or service of a seller and differentiate it from the rest of the competitors. When you cannot do this. The product is a commodity. A brand comprises of.

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Services

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