'Undifferentiated marketing' diaporamas de présentation

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Marketing: Veranderingen in Belang en Rol

Marketing: Veranderingen in Belang en Rol

Marketing: Veranderingen in Belang en Rol. Evolutie of Revolutie?. Babylon in Marketing. Concentrated Marketing Consumer Oriented Marketing Differentiated Marketing Direct-Mail Marketing Direct Respons Television Marketing Innovative Marketing Societal Marketing Global Marketing

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716 views • 24 slides
Chapter Seven

Chapter Seven

Chapter Seven. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Market Segmentation Market Targeting Differentiation and Positioning. Topic Outline. Market Segmentation.

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381 views • 23 slides
Chapter Seven

Chapter Seven

Chapter Seven. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Market Segmentation Market Targeting Differentiation and Positioning. Topic Outline. Market Segmentation.

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365 views • 23 slides
Chapter Seven

Chapter Seven

Chapter Seven. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Market Segmentation Market Targeting Differentiation and Positioning. Topic Outline. Market Segmentation.

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240 views • 23 slides
Targeting & Segmentation

Targeting & Segmentation

Targeting & Segmentation. Target Marketing. Identifying those particular groups of customers which your product/service is capable of meeting their requirements (needs) most. Each of these groups constitute a market segment Selecting one or more segments to enter

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236 views • 13 slides
Segmentation, Targeting and Positioning

Segmentation, Targeting and Positioning

Segmentation, Targeting and Positioning. Nivea Avon. General Mills Home Depot. Concentrated Marketing Concentrate on the most attractive segment Undifferentiated Marketing One marketing mix for all Differentiated Marketing Modify marketing mix for different segments. Positioning.

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123 views • 7 slides
SEGMENTASI

SEGMENTASI

SEGMENTASI. Muji Sulistyowati mujisulistyowati@yahoo.com muji-s@fkm.unair.ac.id. DEFINISI. refers to the focusing of marketing efforts on a particular group breaking down the total heterogeneous market into smaller, more homogeneous groups that profitably satisfy. VARIABEL.

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223 views • 6 slides
SEGMENTASI

SEGMENTASI

SEGMENTASI. Muji Sulistyowati mujisulistyowati@yahoo.com muji-s@fkm.unair.ac.id. DEFINISI. refers to the focusing of marketing efforts on a particular group breaking down the total heterogeneous market into smaller, more homogeneous groups that profitably satisfy. VARIABEL.

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217 views • 6 slides

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