Viacom - PowerPoint PPT Presentation

Our Media Environment

Our Media Environment. Pervasive in Modern Life. Information Source Entertainment Source Persuasion Forum Binding Influence. Uses &amp; Gratifications Theory. Goal directed or purposive Active users who select media Social &amp; psychological factors

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1.66k views • 8 slides

MTV killing America

MTV killing America. Brian Skarda. What is MTV?. MTV stands for Music Television. MTV was created, and owned by Viacom, originally to show music videos, selected and aired by people that were called VJ’s, sort of like a DJ at a party. MTV first aired on August 1 st , 1981.

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492 views • 6 slides

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