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Achieving an Effect

Explore the art of radio production in Chapter 10, focusing on achieving desired effects through music, sound effects, timing, voice quality, and copywriting principles. Learn how to engage listeners emotionally and effectively convey messages through various production elements.

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Achieving an Effect

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Presentation Transcript

  1. Achieving an Effect Chapter 10

  2. What is an effect? The overall mood, impact, and appeal of a radio production. The ultimate goal of radio production is to achieve an effect—to create an image in the mind of the listener, to communicate a message.

  3. More than the message… Getting the message across depends on more than simply the validity of the message. It involves pulling their emotional strings—creating a mood of excitement or a feeling of identification. These emotional activators can be turned on and off through radio production.

  4. How a Producer Utilizes Production Elements

  5. Music • Sources of Music: • Your station’s record library • Music Beds supplied by a national advertiser for use by local affiliated businesses • Music beds supplied by companies that specialize in producing them • Original music composed specifically for a certain purpose

  6. When to use music… • when you have a logical reason to do so; when it creates a mood and reinforces a theme • when the music has a logical purpose and fits into the format of your station

  7. When not to use music… • strictly as a reflex; many times you’re better off without it • indiscriminately; remember, it should reinforce the message

  8. Vocals as background… Be careful when using vocals as background for a produced announcement. Mixing vocals with a voice-over can make both the lyrics and the announcer difficult to hear or understand.

  9. Sound Effects A sound effect is generally considered any sound element other than music or speech.

  10. Sources of Sound Effects • Sound Effects Libraries purchased by the station • Recorded by the producer

  11. When to use sound effects… • to save time or words • to inject drama

  12. When not to use sound effects… just because they are there

  13. Coloration of Sound The nuances of sound that give it a particular character. echo, distortion, brightness

  14. Timing and Pace Timing and pace directly affect the mood and the message. It creates an effect…laid back approach vs. a fast approach

  15. Voice Quality Voice quality is the overall image that an announcer’s voice projects. Matching a proper voice and delivery to a message is important.

  16. Sounds of Words Remember, you’re writing for the ear. Also keep in mind that words can evoke moods; the words dine and eat create different moods.

  17. Three General Principles of Copywriting • You’re writing for the ear, not the eye. Long sentences and intricate constructions have no place in radio. Keep sentences short and conversational. • Remember that your writing must be read aloud. Be careful about using commas and dashes. • Pay attention to the technical format. Some stations may differ in how they want certain things written.

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