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Business Review

2005-06. Eight Month. Business Review. Edition/ Business Office: Panipat. Performance Against Goals. Growth in Second quarter over first quarter Q1:05 Q2: 05 % Growth Billing 6115820 6491523 6.14% Realisation 4872616 5473657 12.34%.

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Business Review

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  1. 2005-06 Eight Month Business Review Edition/ Business Office: Panipat

  2. Performance Against Goals Growth in Second quarter over first quarter Q1:05Q2: 05% Growth Billing 6115820 6491523 6.14% Realisation 4872616 5473657 12.34% Growth in Second quarter over Last Year Q2 :04-05Q2: 05-06% Growth Billing 5743885 6491523 13.01% Realisation 4668323 5473657 17.25%

  3. Performance Against Budgets Target Vs Achievement (Card Rates) Target Achievement %Variance.(+ / -) Billing Realisation • Expectation : summarize what really happened in markets

  4. Performance Against Budgets Target Vs Achievement (Negotiated Rates) Target Achievement %Variance.(+ / -) Billing 19333328 17539892 -09.27% Realisation 19333328 14598823 -24.49% • Expectation: summarize what really happened in markets

  5. Performance Against BudgetsTarget Vs Achievement (month wise) Billing Target Achievement %Variance.( + / -) April 2416666 1975519 -18.25% May 2416666 2130771 -11.83% June 2416666 2009540 -16.85% July 2416666 2240477 -7.29% Aug 2416666 2351046 -2.72% Sep 2416666 1748784 -27.63% Oct 2416666 3003668 +24.29% Nov 2416666 1928881 -20.18% Total 19333328 17539892 -9.27%

  6. Performance Against BudgetsTarget Vs Achievement (month wise) Realisation Target Achievement %Variance. (+ / -) April 2416666 1754826 -27.38% May 2416666 1711179 -29.19% June 2416666 1406611 -41.79% July 2416666 1854757 -23.25% Aug 2416666 1892531 -21.69% Sep 2416666 1790885 -25.89% Oct 2416666 2007309 -16.94% Nov 2416666 2071607 -14.28% Total 19333328 14598823 -24.49%

  7. Outstanding Status • Top Agencies. • Top 10 Clients. • DB outstanding. (For printing centers)

  8. TOP AGENCIES • HIMANSHI ADVERTISER • J & K ADVERTISER • PRAGATI ADVERTISING AGENCY • GROVER ADVERTISING AGENCY • STAR ADVERTISER • GEETA ADVERTISING AGENCY

  9. TOP 10 ADVERTISER • SARAF MALL • DR. JUNEJA • DR. AZAD • BAJAJ AUTO • ARYAMAN MOTORS • VIDEOCON • MAHINDRA & MAHINDRA • JYOTI BOOK DEPOT • KENSTAR • JETKING

  10. Segment wise Performance Billing Target Achievement Variance. Education 2016498 3584874 43.75% Real Estate Retail 8908002 6120850 -31.29% Govt. 199998 487638 58.98% Classified 1960500 1344844 -31.40% Obituary 147498 197996 25.50% RM 1267500 871141 -31.27% ….. ….. ….

  11. District’s Performance For Printing Centres only Mini Metros in case of Business Offices

  12. District’s Performance Against Goals Growth over last Year – first Eight Months 2004-052005-06% Growth Billing PNP 2927827 2932673 0.16 % SNP 2933182 3195045 8.92 % KNL 2740087 3698601 34.98 % KKR 1508806 2039511 35.17 % YNR 2166453 2390164 10.33 % AMB 2729742 3283898 20.30 % Realisation PNP 2810531 2581398 -8.15 % SNP 2537054 2746810 8.26 % KNL 2381576 3307856 38.89 % KKR 1165027 1415197 21.47 % YNR 1647024 1904475 15.63 % AMB 2186819 2643087 20.86 %

  13. District’s Performance Against Budgets Target Vs Achievement ( First Eight Months) Target Achievement %Variance(-/+). Billing PNP 3200000 2932673 -8.35 % SNP 3613328 3195045 -11.57 % KNL 3800000 3698601 -2.67 % KKR 2120000 2039511 -3.79 % YNR 2600000 2390164 -8.07 % AMB 4000000 3283898 -17.9 % Realisation PNP 3200000 2581398 -19.33 % SNP 3613328 2746810 -23.98 % KNL 3800000 3307856 -12.95 % KKR 2120000 1415197 -33.24 % YNR 2600000 1904475 -26.75 % AMB 4000000 2643087 -33.92 %

  14. Competitive Analysis • Main competitors are DAINIK JAGRAN : 22.3 LACS PER MONTH

  15. Market Share Analysis

  16. Contributions • Solutions • Special Issues / Supplements • BTL’s (local/national)

  17. What Went Right • Category wise division of target.Focused working on each category as the whole target of zone has been divided into different categories like commercial, retail,education, govt.etc. • Sanjhi, a supplement on Culture & Agriculture of Haryana has been made commercial.Separate target has been set for the supplement & we are getting good response from the market in terms of advt. • Josh, supplement which was neglected earlier has been given more focus and with our continuous and sincere efforts we have got good response from the market or Education Segment. • Focused working on Rural Market. • Training and development capsules.

  18. What Went Wrong • Frequent transfers of DMM’s & high executive turnover. • Rates of Punjab Kesari for Punjab + Haryana are less than combined rate of Dainik Jagran because of which we are losing a business of worth Rs.50000/- a month on avg. • Dainik Bhaskar has combined rates for some dist.for eg Kurukshetra & Kaithal but we don’t have the same option due to which we are losing business from Kurukshetra & Ambala. • Local Budgets of All Electronic & Automobile companies were shifted to corporate business of the companies. • No focus on Customer relationship Management issues.We established the team last year & got good results but now the team is running with only two executives in the Zone. • No Accredited agency in Panipat Zone for RM business. • Our Main competitor Dainik Bhaskar is playing high Discount Marketing.

  19. Recommendations • Combined rates for different dist. of Hisar & Panipat Zone. • To organize a client meet in Panipat Zone, which has not been done since the launching of the Unit. • Recruitment of recovery executives in every dist as marketing executives could not focus themselves on sales due to recovery pressure. • Executives should be taken on payrolls to motivate them. • Sales workshops or training program should be organized every month to update the executives about the know how of the industry.

  20. PLANNING FOR LAST FOUR MONTHSTOTAL TARGET FOR FOUR MONTHS : Rs.1,15,00,000/-

  21. PLANNING TO RECOVER THE BACKLOG 1. PLANNING OF 3 MAJOR SUPPLIMENTS I.e. 1. 1st Jan approx. 4 lacks 2. 26th Jan Approx. 5 lacks 3. 13th March (Holi) Approx. 5 lacks TOTAL APPROX. 14 LACKS

  22. PLANNING TO RECOVER THE BACKLOG 2. WE HAVE DEVELOPED SOME NEW CLIENTS & ARE EXPECTING THE FOLLOWING BUSSINESS. 1. Saraf Mall 3 lacks 2. Aryaman Motors 3 lacks 3. ICICI Bank Commercial Veh. 2 lacks 4. Hawkins 2 lacks 5. Orison Pharma 1.5 lacks 6. Gharda Chemicals 1 lack 7. Ride Battery 1 lack 8. Dr. Arora 1 lack 9. Kamla Engg. Works 1 lack 10. TDI City 1 lack 11. Springfields 1 lack 12. Dr. Pal 1 lack 13. Dr. Prabhakar .75 lack 14. Minerva Mall .50 lack TOTAL 19.75 LACKS

  23. THANKS

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