Agility Platform Overview

1. Agility Platform Overview Enterprise Grade Cloud Management Platform For Global 2000 Clients

2. EMC’s relationship with ServiceMesh • ServiceMesh is an EMC Select Partner • Full quota credit and 50% commission for ServiceMesh Agility Platform sales • ServiceMesh fast-tracked into EMC Select to address market demand for an enterprise cloud management platform • Strong advocacy from EMC Consulting • Tom Roloff and Ted Newman • Proven success story • EMC brought ServiceMesh in to revive the Visa Vblock engagement, resulting in $48M order saved by ServiceMesh Agility Platform • Agility Platform is certified as VCE VblockReady™

3. What can ServiceMesh do for EMC sales? • Drives significant new revenue • $500k to $10M+ per ServiceMesh Agility Platform implementation • Significant follow-on revenue, even for small initial deals • Help you sell more infrastructure and storage • Agility Platform is proven to accelerate growth of cloud footprint, requiring purchase of additional infrastructure and storage • Help you win against BMC, IBM, and many other enterprise cloud management and DevOps offerings • Agility Platform is a strategic differentiator to enable new IT-as-a-Service models within large enterprise • Agility Platform has a proven record of rapid Proof of Value (POV), rapid time-to-value, and unique value that VMware can not match

4. ServiceMesh Agility Platform A single, consolidated platform to enable on-demand, self-service IT operating models for Global 2000 enterprises

5. Journey to IT-as-a-Service • Optimize variable-to-fixed costs by project • Redundant service options with low switching costs • Fully transparent and auditable service usage • Compressed SDLC and tool chain automation • Self-service access and on-demand provisioning • Transparent linkage of demand, capacity, and costs • Launch initial private cloud • Broadly adopt utility cost model with chargeback • Improve asset utilization and ROI • IaaS and PaaS standardization • Policy-driven • cloud governance • Defer data center build outs Virtualize Private Cloud Hybrid Clouds IT-as-a-Service

6. ServiceMesh Customer: Commonwealth Bank of Australia (CBA) “We’ve gone from spending 50% of our operating budget on infrastructure to just 26%. A nearly 75% investment in apps and information rather than infrastructure – that’s huge.” (Wall Street Journal, June 27, 2012) Michael Harte, CIO of CBA

7. ServiceMesh Customer: Commonwealth Bank of Australia (CBA) “We’ve gone from spending 50% of our operating budget on infrastructure to just 26%. A nearly 75% investment in apps and information rather than infrastructure – that’s huge.” (Wall Street Journal, June 27, 2012) Michael Harte, CIO of CBA Total IT Budget Increase Innovation More budget allocated to innovation. App update/deployment pace up almost 3x, from 1,200 to 3,000 changes a month. Lowered Costs for “Keeping Lights On” Cut IT operations costs by $100 million a year. Operations Innovation

8. Applications and Platforms Drive Business Value… not Infrastructure

9. Other ServiceMesh Customer Results… • From 76 days to 24 hours to provision custom 3-tier Java development platform. • From 84 days to 30 minutes to provision self-service SAP platforms and modules. • From 128 days to 24 hours to provision custom WebLogic development platforms. “My vision for this organization is to enable us to compete for any business we want against any competitor, and give them all the tools necessary for them to win that business. And that’s what we’re doing.” –Vice President, Global Financial Services Company

10. Enterprise workloads are complex…Agility Platform is designed handle it Custom WebSphere platform… 15 VMs, auto-scales, 45 min to deploy. One-click Self-service portal Start using it

11. Agility Platform’s Blueprint Designer for cloud portable applications and platforms Blueprint 1. Blueprintsprovide an application abstraction that can be deployed to any cloud. Firewall Firewall Load Balancer Load Balancer Web Servers Web Servers • 2. Policiesgovern and optimize deployments based on cost, capacity, and other requirements. App Servers App Servers • 3. Users can override default policy decisions forfurther “what if” analysis based on real-time cost and resource availability. Database Servers Database Servers Master Slave • 4. Applications are automatically deployed and orchestrated for the selected cloud

12. Cloud Governance Needs to be Application-centric and Extensible

13. Policy-driven governance is an enterprise requirement WithPolicy-Driven Governance and Orchestration Without Policies: Governance and Lifecycle Management Approval Delays Wrong Permissions • Policies control access to self-service resources Unsecured Data No Audit Trail Wrong Environment • Policies optimize placement of workloads

14. Single consolidated control point for governance, orchestration, and delivery Rights & Permissions Infrastructure Applications & Platforms • Workload placement policies • Regulatory compliance policies • SLA policies including autoscaling • Security zones policies for each SDLC stage • Lifecycle event policies for each SDLC stage • Access control and entitlement policies • Orchestration policies for SOE compliance • Configuration management policies • Storage tier policies • Backup and failover policies • VM quotas and scheduling • Metering/charge back policies • Much more… • Network • Roles • Projects • Compute • Orgs • Storage • Policy • Policy • Policy • Policy • Governance/Security Code Data App Config. DevPolicies Ops Policies Agents/Utilities Middleware OS

15. Enterprise governance made simple with a powerful, extensible policy engine • Custom policy creation based on an extensible meta-model • Visual policy editor to create complex, business level policies • Fine-grain policy enforcement across a broad range of objects • Edit via a drag-and-drop palette or XML code

16. Orchestrate and control your application lifecycle in the cloud

17. Cloud-based Application Lifecycle Orchestration and Governance Accelerating the enterprise SDLC • Model cloud portable applications of any scale and complexity • On-demand deployment and orchestration across hybrid clouds • Extensible, application-centric policies for governance and security • Release automation with automated code deployment across stages • Continuous compliance and configuration management • Visibility and cost transparency from app-to-infrastructure • Open/flexible to work with existing IT ecosystems and tool chains Design Develop Test UAT Operate git

18. Agility Platform’s Release Manager • Visual dashboard to promote application code and environments across SDLC stages. • Customize lifecycle stages and approval processes. • Integrates into existing tool chains.

19. Continuous Compliance and Configuration Management Notifications, alerts, and approval workflows • Continuously monitor compliance of apps, platforms, and entire SOEs… not just infrastructure. • Use Agility Platform’s application-centric policies and event correlation capabilities for sophisticated remediation actions. Integration with other 3rd party systems Integration with CMDBs CMDB Automatically enforce desired configurations Master Server Automatically monitor and detect drift Orchestrate and configure at deployment Puppet Agent

20. Agility Platform providesa catalyst for DevOps success Puppet Puppet Puppet Blueprint

21. Faster cycle times and tool chain automation via an Enterprise Cloud Ecosystem • Terremark • HP Cloud • External Key Store (SafeNet, Cryptsoft) • Amazon • Fujitsu • QualysGuard (scanning/detection) • CSC • Savvis • Host Intrusion detection • (OSSec, Commercial, Juniper) • VLAN mgmt (Juniper) • Azure • Rackspace • ClamAV • McAfee AV • Hypervisor-based firewalls • (Vmsafe, Juniper) • Dell • External Cloud • RSA ClearTrust • Security • VMFS • Active Directory • NFS • LDAP • Kerberos • SAML • VPN (OpenVPN, • Amazon VPC) • Swift • Host Firewalls • (IPtables/Windows firewalls) • Storage • Amazon S3 • Identity Mgmt • File system encryption (Win/Linux/Solaris) • Netegrity • vSphere/vCenter • Proxy integration • (Socks/HTTPS) • vCloud Director • Oracle OAM • IaaS • Eucalyptus • Internal Cloud • OpenStack • Microsoft System Center Ops Mgr • Microsoft System Center • HP NIMC • Hadoop • Performance Monitoring • SAP • Ganglia • Apprenda • Cloudstack • Collectd • Cloud Foundry • PaaS • Splunk • Chef • IBM WebSphere • Configuration Management • Oracle WebLogic • BMC • vFabric • .NET • Puppet • DNS • Orchestration • Network • Services • Development • Tool Chain • Microsoft System Center ConfigMgr • NTP • Microsoft System Center Orchestrator • Reporting/ Chargeback • Load Balancer(F5) • Subversion • SaaS • Cisco Process Orchestrator • DHCP (InfoBlox) • Git • Eclipse • HP Operations Orchestration • Blade Logic • Team Foundation Server • Visual Studio • Jira • Salesforce.com • SAP • Ariba • Jenkins CI • Jasper • Google Apps • Pureshare

22. Comparison of Agility Platform to VMware

23. Agility Platform – capabilities that span cloud infrastructure to applications • Enterprise CMP Requirements ToEnable Cloud-Based IT Operating Models Service Operations Service Lifecycle Service Design Orchestration & Automation End-to-End Security Policy-based Governance Cloud Applications Identity & Access Management Cloud Infrastructure vCloud Director, vCenter, MS System Center, Azure, EC2, Fujitsu, Terremark, Savvis, CSC, Dell, OpenStack, CloudStack, HP Cloud, Rackspace, others.

24. Agility Platform comparison to VMware • Enterprise CMP Requirements VMware gap: • Multiple overlapping tools that are not integrated • Lack of centralized governance • No application release automation across SDLC stages • Limited to infrastructure-centric runbook automation • Severely limited beyond vSphere-based clouds Service Lifecycle Service Design Orchestration & Automation End-to-End Security Policy-based Governance Service Operations Cloud Applications vFabric Application Director vFabric Application Performance Manager vCloud Automation Center vCenter Orchestrator vCloud Director vFabricHyperic vCenter Infrastructure Navigator vCenter Operations Manager Identity & Access Management vCenter Configuration Manager Cloud Infrastructure vCenter Chargeback Manager vCloud Connector vCenter Ops Manager vCloud Networking and Security vCenter Server vSphere Cloud EC2 vCloud Director, vCenter, MS System Center, Azure, EC2, Fujitsu, Terremark, Savvis, CSC, Dell, OpenStack, CloudStack, HP Cloud, Rackspace, others.

25. VMware Cloud Product Portfolio VMware IT Business Mgmt Products vFabric APM vCloud Suite Management Tools vFabric Application Director • “Business-level’ App monitoring and analysis • Application modeling and deployment vCloud Automation Center vCenter Operations vCloud Director • Workflow-based workload deployment • Cloud resource management • Cloud Infrastructure monitoring and analytics Non-VMware Private & Public Clouds & PaaS Environments VMware-based Private or Public Clouds

26. VMware Cloud Product Portfolio – Critical Gaps • Nogovernance controls • Cloud support limited to vSphere and EC2 • No application release automation across SDLC stages VMware IT Business Mgmt Products vFabric APM • Infrastructure-centric runbook scripting approach to governance • Cloud support limited to vSphere, EC2, and 1-2 others • No application release automation vCloud Suite Management Tools vFabric Application Director • Infrastructure-centric cloud resource manager • Limited to vSphere based clouds • “Business-level’ App monitoring and analysis • Application modeling and deployment No integration between tools vCloud Automation Center vCenter Operations vCloud Director • Workflow-based workload deployment • Cloud resource management • Cloud Infrastructure monitoring and analytics Non-VMware Private & Public Clouds & PaaS Environments VMware-based Private or Public Clouds

27. VMware Cloud Product Portfolio – Critical Gaps • Nogovernance controls • Cloud support limited to vSphere and EC2 • No application release automation across SDLC stages VMware IT Business Mgmt Products vFabric APM • Infrastructure-centric runbook scripting approach to governance • Cloud support limited to vSphere, EC2, and 1-2 others • No application release automation vCloud Suite Management Tools vFabric Application Director • Infrastructure-centric cloud resource manager • Limited to vSphere based clouds • “Business-level’ App monitoring and analysis • Application modeling and deployment No integration between tools vCloud Automation Center vCenter Operations vCloud Director • Workflow-based workload deployment • Cloud resource management • Cloud Infrastructure monitoring and analytics • Multiple overlapping scripting/policy tools with no integration between tools • No app-centric governance • Limited access to non-vSphere clouds • No application release automation across SDLC stages Non-VMware Private & Public Clouds & PaaS Environments VMware-based Private or Public Clouds

28. Agility Platform is a single integrated platform to address enterprise CMP needs • Single, fully integrated platform • Extensible policies for app-centric governance • Support for 16 different clouds, both internal and external • Application release automation and SDLC acceleration • And much more…. • Automated configmgmt detection & remediation • Cloud migration planning modules • End-to-end security model • Cloud provider benchmarking • more… VMware IT Business Mgmt Products vFabric APM vFabric Application Director • “Business-level’ App monitoring and analysis • Application modeling and deployment vCloud Automation Center vCenter Operations vCloud Director • Cloud resource management • Cloud Infrastructure monitoring and analytics Non-VMware Private & Public Clouds & PaaS Environments VMware-based Private or Public Clouds

29. Agility Platform can drive additional licenses for complementary VMware products VMware IT Business Mgmt Products vFabric APM + Additional Licenses + Additional Licenses + vFabric Application Director Additional Licenses • Application modeling and deployment vCloud Automation Center vCenter Operations vCloud Director + • Cloud Infrastructure monitoring and analytics Additional Licenses Non-VMware Private & Public Clouds & PaaS Environments VMware-based Private or Public Clouds vCenter and vSphere

30. 4 things to remember….. • Agility Platform is a comprehensive, purpose-built CMP for enterprise customers • Applications and Platforms Drive Business Value… not infrastructure • Cloud Governance must be application-centric and extensible • Application Lifecycle Acceleration is a priority for large enterprises today

31. More EMC sales content is online… www.servicemesh.com/emc

32. Backup

33. Agility Platform comparison to BMC • Enterprise CMP Requirements BMC gap: • Must sell significant services to integrate their software • Multiple overlapping management interfaces • Automation is distributed across 5 products • Vendor lock-in with BMC ITOM tools and architecture Service Operations Service Lifecycle Service Design Orchestration & Automation End-to-End Security Policy-based Governance Cloud Applications BMC Application Automation BMC Atrium Orchestrator BMC Release Process Mgmt BMC Cloud Lifecycle Management BMC Application Problem Resolution BMC Atrium ITIL Service Level Management BMC Application Diagnostics BMC End User Experience Management BMC Cloud Operations Management BMC Atrium Orchestrator BMC Middleware Automation BMC Cloud Lifecycle Management BMC Atrium ITIL Service Level Mgmt Identity & Access Management BMC Cloud Operations Management Cloud Infrastructure BMC Server Automation BMC Network Automation BMC Atrium Orchestrator BMC Atrium ITIL Service Level Management BMC Atrium Discovery and Dependency Mapping vCloud Director, vCenter, MS System Center, Azure, EC2, Fujitsu, Terremark, Savvis, CSC, Dell, OpenStack, CloudStack, HP Cloud, Rackspace, others.