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On Toward MRIP

On Toward MRIP. Communications Challenges and Opportunities. Questionnaire Snapshots. Your Familiarity with Data Collection. Familiarity of Others. How You Rate Current Efforts. How Reliable You Find the Data. How Reliable Others Find the Data. Crosstab. Key issues to be addressed.

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On Toward MRIP

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  1. On Toward MRIP Communications Challenges and Opportunities

  2. QuestionnaireSnapshots

  3. Your Familiarity with Data Collection

  4. Familiarity of Others

  5. How You Rate Current Efforts

  6. How Reliable You Find the Data

  7. How Reliable Others Find the Data

  8. Crosstab

  9. Key issues to be addressed Access Less Interpolation

  10. Confidence Concerns Will Be Addressed

  11. Crosstab

  12. What’s important Accuracy, precision, replicability

  13. Other observations • Skepticism with all messages • Heavy reliance on agencies and Web for information • “Wait and see” approach

  14. What This Tells Us/Moving Forward • People want to hear about outcomes, not process • Opportunity • Outcomes of pilot projects are forthcoming • Challenge • Process and outcomes are intertwined; our job to better build the case for process • Numbers may not be all that different • Pilot projects notwithstanding, full implementation is a long-term project • Greater interest in process • Opportunity • Process is a major part of MRIP • Challenge • Disconnect with data users and fishermen

  15. What This Tells Us/Moving Forward • People want to talk about “hard” issues; not “soft” issues • Opportunity • In many ways, MRIP can deliver on hard outcomes • Challenge • Hard and soft are intertwined; our job to better tell that story • Failing to connect the two could create divisions among stakeholders with perceptions of competing, as opposed to complementary, interests • Greater interest in “soft” issues • Opportunity • Chance to build connections across constituencies • Challenge • Interest in these issues not top-of-mind

  16. What This Tells Us/Moving Forward • People with the lowest opinions have the lowest hope for change • Opportunity • Nowhere to go but up • Challenge • Bar for “success” is very high • Uphill effort to establish universally accepted estimates

  17. What This Tells Us/Moving Forward • We have greater confidence in the numbers than we think the public at large does • Opportunity • End users and opinion leaders are the best spokespeople for the data • Challenge • Credibility issues for spokespeople associated with data the public questions

  18. Efforts underway Communications priorities and goals • Registry • reduce confusion among anglers when registry kicks off Jan 1, 2010 • promote compliance in states that do not have MOAs in place • For-Hire • strengthen and expand relationships in for-hire sector • demonstrate responsiveness to input • increase compliance • use for-hire work group as a programmatic and outreach model • General • increase stakeholder understanding of the survey process • establish appropriate expectations of what MRIP will do and will not do • close gap between "process" and "outcome" expectations

  19. Discussion • Goals • Deeper Outreach | Broader Outreach • Audiences • End users | Fishermen | Other Constituents • Channels • Traditional Media | Web and Online | Direct Outreach • Messages • Process | Outcomes | Hard Issues | Soft Issues

  20. On Toward MRIP Communications Challenges and Opportunities

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