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TOURISM OPPORTUNITIES IN THE PHILIPPINES: THE NATIONAL TOURISM DEVELOPMENT PLAN

TOURISM OPPORTUNITIES IN THE PHILIPPINES: THE NATIONAL TOURISM DEVELOPMENT PLAN. Pre-Plenary Budget Hearings Congress of the Philippines September 20, 2013. KEY PERFORMANCE INDICATORS INTERNATIONAL VISITOR ARRIVALS 2012. International Visitor Arrivals. 4.3 M. 3.9 M. 3.5 M. 5.6 M.

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TOURISM OPPORTUNITIES IN THE PHILIPPINES: THE NATIONAL TOURISM DEVELOPMENT PLAN

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  1. TOURISM OPPORTUNITIES IN THE PHILIPPINES: THE NATIONAL TOURISM DEVELOPMENT PLAN Pre-Plenary Budget Hearings Congress of the Philippines September 20, 2013

  2. KEY PERFORMANCE INDICATORS INTERNATIONAL VISITOR ARRIVALS 2012 International Visitor Arrivals 4.3 M 3.9 M 3.5 M 5.6 M Visitor arrivals In thousands

  3. 2013 INTERNATIONAL TOURIST ARRIVALS JANUARY - JULY INTERNATIONAL VISITOR ARRIVALS Source: A/D Cards and Shipping Manifests

  4. AVERAGE LENGTH OF STAY (IN NIGHTS) INTERNATIONAL VISITOR ARRIVALS

  5. VISITOR EXPENDITURE (IN US$) INTERNATIONAL VISITOR ARRIVALS

  6. VISITOR RECEIPTS (IN US$ MILLION) INTERNATIONAL VISITOR ARRIVALS CAGR = 29.6% CAGR = 5.2%

  7. DOMESTIC TRAVELLERS, 2012 INTERNATIONAL VISITOR ARRIVALS 40.7 M* CAGR = 6.1% * Estimate CAGR = 10.6% 44.1 M

  8. NTDP 2011 – 2016 STRATEGIC DIRECTIONS • Develop and market competitivetourist products and destinations 2. Improve market access, connectivity and destination infrastructure 3. Improve institutional governance and human resources

  9. PRODUCT - MARKET DEVELOPMENT Portfolio MICE & Events Tourism Nature Tourism Health,Wellness, and Retirement Tourism Cultural Tourism Cruise and Nautical Tourism Sun and Beach Tourism Diving & Marine Sports Tourism Leisure and Entertainment Tourism Education Tourism

  10. Main Strategy Niche Strategy Secondary Strategy

  11. NTDP 2011- 2016 STRATEGIC DIRECTIONS 1. Develop and market competitive tourist products and destinations 2. Improve market access, connectivity and destination infrastructure 3. Improve institutional governance and human resources

  12. TOURISM ROAD INFRASTRUCTURE PROGRAM (DOT - DPWH CONVERGENCE PROGRAM) INTERNATIONAL VISITOR ARRIVALS • Developed the Tourism Road Infrastructure Project (TRIP) Prioritization Criteria • Endorsed for approval by the Tourism Coordinating Council 167 road projects with total of 598 kms worth • P 12 Bil for FY 2013 Budget • Organized capacity building for CTWG and RTWGs In Billion Pesos

  13. CHALLENGES: AIRPORT AND SERVICES Projected Arrivals in International Gateways - 2016 • Airport Development and Promotion • Immigration Officers/ Equipment

  14. PASSENGER TRAFFIC IN MANILA AND SECONDARY GATEWAYS (2008 – 2012) INTERNATIONAL VISITOR ARRIVALS Source: Civil Aeronautics Board CAAP • Passenger traffic in secondary gateways experienced a growth • of 8.18%, 26.15%, 26.67% and 53.89% respectively during the • past 5 years • Passenger traffic in Manila grew only by 1.37%, 9.97%, 6.28% • and 6.56% respectively during the past 5 years

  15. AIR SEAT ENTITLEMENTS AND UTILIZATION 2012

  16. AIRCRAFT DELIVERIES ESTIMATED AIRCRAFT DELIVERY OF PHILIPPINE AIR CARRIERS January 2013 – March 2014

  17. PPA Recommended Ports of Call Luzon South Harbor, Manila PoroPoint, San Fernando City Batangas Port, Batangas City Subic Bay Freeport, Zambales • Visayas • Cagban Jetty Port, Boracay • Cebu Port, Cebu City • Iloilo Port, Iloilo City • CatagbacanPort, Bohol • Palawan • CoronPort • El Nido Port • Puerto Princesa Port Cagban Jetty Port • Mindanao • Davao Port • Cagayan de Oro Port • Siargao Port, Surigao del Norte

  18. ROOM PROJECTION IN 2016 INTERNATIONAL VISITOR ARRIVALS • Manila will still need the most rooms between now and 2016 • Key demand cities outside of Manila are: Cebu, Panglao, Bicol, Cordillera • Current accommodation development in the pipeline covers only 40% of room requirement

  19. STRATEGIC DIRECTIONS 1. Develop and market competitive tourist products and destinations 2. Improve market access, connectivity and destination infrastructure 3. Improve institutional governance and human resources

  20. PROGRAMS • Improve the Philippines ranking in the WEF Travel and Tourism Competitive Index • Reduce business cost and improve compliance • Implement Hotel and Resort Quality Assurance and Accreditation System (HRQAAS) • Train 5,000 tourism workers • Certify 500 tourism professionals under the ASEAN MRA

  21. TRAVEL AND TOURISM COMPETITIVENESS 2013 Headline PH as most improved country in Asia and the Pacific 1. Switzerland 2. Germany 3. Austria 1. Singapore 2. Australia PHILIPPINES 24. Pakistan 25. Bangladesh PHILIPPINES 138. Burundi 139. Chad 140. Haiti Source: World Economic Forum

  22. TARGETS, 2012 - 2014 INTERNATIONAL VISITOR ARRIVALS

  23. ECONOMIC IMPACT PROJECTION 2012 - 2016 INTERNATIONAL VISITOR ARRIVALS

  24. Thank You!

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