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Networking Showcase Feedback. Intelligent Building. Need to change culture of contractors There is a danger of other market segments taking our business eg IT sector Upskill Need to improve system install
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Networking Showcase Feedback
Intelligent Building Need to change culture of contractors There is a danger of other market segments taking our business eg IT sector Upskill Need to improve system install training from day 1, apprentiships?
Intelligent Building Open Protocols Problem for contractors if all manufacturers have “bespoke” protocols A closed protocol causes environmental issues. Each change of the building may mean the full system being scrapped and replaced.
Intelligent Building TRAINING Building Services Integration with KNX Five-day course - KNX Certified 23 - 27 June 2008 - BRE, Watford (Ref KNX05/20080623) www.bre.co.uk
Networking Showcase Feedback
Counterfeit - Feedback • Full time member on Beama Committee • Benchmark against other industries • Improve traceability of product supply route • Strengthen manufactures ‘ franchised’ distributors • Increase market awareness • News bulletins • Include the end users • Name & shame • Create the environment where everyone has the ‘ will to act ‘
Counterfeit – Issues for further discussions • Clarity of ownership of reported problems • Certificates of Conformity • On line purchases • Education of ‘all’ within the supply chain • Reporting route for suspected cases direct to manufactures • 3rd tier distribution
Networking Showcase Feedback
Energy Efficiency and Legislation • What can we do to raise awareness of legislative opportunities and ensure we are supporting the targets on sustainability? • What other solutions can our industry provide to help the sustainability effort?
Energy Efficiency and Legislation Raising awareness & creating other solutions: • Training, training, training • Slicker training materials • Beama Guide on the Regulations • Target colleges • Voltimum ‘e-letters’ • Labelling to sell compliance benefits like consumer labels • Check list of optional extras
Energy Efficiency and Legislation Raising awareness & creating other solutions: - Join up the M&E Services on Small to Medium sized installations - Develop retrofit products - Manufacturers to join the SIG (M&E Sustainability) SIG CIBSE BEAMA/LIF Marketing ECA HVCA • - Educate the Client • - Get at facility managers through the BIFM • (British Institute of Facilities Management)
Networking Showcase Feedback
Energy Efficiency in the Lighting Industry How do we as an industry accelerate the change to energy efficient lighting? • Education • Next generation, start in home • Schools • “Webinars” • Simple Solutions • Directly retrofitable • Clear paybacks
Energy Efficiency in the Lighting Industry How do we as an industry accelerate the change to energy efficient lighting? – continued • Legislation • Standards for product performance • Force change e.g. EUP • Communication • Talk to the energy bill payer • Energy Saving Trust, the Carbon Trust • Architects and consulting engineers
Energy Efficiency in the Lighting Industry How do we as an industry accelerate the change to energy efficient lighting? – continued • Joined up thinking • ECA Energy Efficiency Office • Surveys • Lobby Government
Networking Showcase Feedback
Webinars • Useful way of meeting information needs of audience in interactive way • Complements but does not replace EMC magazine • No travel, can tune in and out on demand • Free to view
Webinars • Can be seen as impersonal • Can exclude those audiences that don’t have access to a PC plus broadband • Initiatives such as this may threaten future of the magazine
Webinars • Legislation – Part L, EPBD, Sustainability, Waste disposal • New and emerging technologies • Product-specific training • Health and safety • Counterfeiting • Used as lobbying tool
Networking Showcase Feedback
Communicating New Technology • Portal rich in relevant information in various databases but how do we let people know what’s new? • Electronic newsletters • VoltiNEWS & VoltiBULLETIN • RSS feeds • TV@Point of Sale
Communicating New Technology • Can any of these communication technologies be of benefit to your business? • How can we get individuals the industry to communicate with us?
General Comments? • WoM is best form of communication • Too much information thrown at people from all sides • Communication technology is not simple enough and has moved too fast for people to understand • Phone (wholesaler, trade association, manufacturers) Google & manufacturers sites are often ways of searching for info. • Lack of time is a barrier • Only large contractors have PR teams • Giving and getting information is not ‘habitual’ • May be reluctance to share information with us – should we go via trade associations and industry bodies?
Can any of these forms of communication be of benefit to your business? TV@PoS • Images make message more meaningful & attract interest • An excellent training vehicle - local time and place RSS • Might be a very good way to enrich websites
How can we get individual contractors or contracting firms in the industry to communicate with us? • Make it worth contractors’ while • Highlight high number of specifiers & clients using the site – help join up the industry • More obvious calls for content • Make it simple for contractor – offer Voltimum’s editorial skills • Offer free Product samples for articles and case studies • Offer prizes for best monthly articles