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Enhance Your Environmental Impact with a Clear Aim and Strategic Goals

Discover how to make your aims more accurate and effective in environmental initiatives. Setting a clear target can significantly increase your impact, as stated by Nido Qubein. Learn to identify your long-term goals, understand your target audience, and craft a coherent strategy for action. Implement strategies that focus on reducing waste, using resources efficiently, and promoting sustainability. With concrete objectives and measurable outcomes, you can steer your efforts towards meaningful change in your community.

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Enhance Your Environmental Impact with a Clear Aim and Strategic Goals

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  1. Make Your Aim More Accurate Annette Frahm Sage Environmental

  2. A clear aim increases your impact “Nothing can add more power to your life than concentrating all your energies on a limited set of targets.” ― Nido Qubein “In the absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia.” ― Unknown

  3. Make your aim more accurate • Know where you’re going • Know your target audience • Craft a clear, coherent strategy

  4. 1. Know where you’re going • What are your long-term goals? • What do you want this project to accomplish? • What do you want your audience to do?

  5. What’s the goal?More recycling ≠ less waste

  6. Beyond Waste goals • Reduce wastes and toxic substances used • Use resources more efficiently; use excess materials as resources • Balance business needs and environmental protection • Use sustainability principles in making decisions

  7. A good objective is concrete • Realistic • Possible for you to do • Specific • What? When? • Measurable • How many? "If you don't know where you are going, you might wind up someplace else." ―Yogi Berra

  8. Concrete objective • Increase the number of new callers to the Hotline by 1,000 in 2006, especially residents of King County outside of Seattle

  9. Selecting your target audience • Pollutes most? • Most at risk? • Has most at stake? • Makes decisions? • Influences others? • Reachable? • Responsive?

  10. 2. Know your target audience • Get outside and ask! • Crucial questions: • What are barriers to changing behavior? • What might overcome barriers? Where are opportunities? • Find out knowledge, beliefs, skills, motivations “No man really becomes a fool until he stops asking questions.”  ―Charles Steinmetz

  11. Rubbish Rebels: Analysis • Younger males • Heavy, deliberate polluters • Motivators/barriers to change • Concern with image, peers, being “cool” • Don’t care about environment, neighborhood • Interested in the future • Car enthusiasts

  12. Rubbish Rebels: Strategies • Partnerships with car clubs • Credibility, peer to peer • Strategic radio advertising • Targeted station & time • Partnerships with auto parts stores • Posters, counter cards, floor graphics

  13. Rubbish Rebels: Results • Used oil collection: 9% increase over previous year • Calls to hotline for oil recycling info: 120% increase

  14. 3. Craft a clear, coherent strategy • Use what you have learned • Barriers, benefits, opportunities • Messages, delivery • Learn from others’ experiences • www.toolsofchange.com/ • www.cbsm.com/

  15. 3. Craft a clear strategy (cont.) • Use key behavior change principles • Information ≠ behavior change • Learn more • Keep it simple >150,000 commercials by age 35

  16. Making my own aim more accurate “I always wanted to be somebody, but I should have been more specific.” ― Lily Tomlin/Jane Wagner

  17. What about you? • What are you trying to accomplish? • Who do you want to reach? • How clear are your strategies? • How accurate is your aim?

  18. Contact info Annette FrahmSage Environmental7712 11th Ave NWSeattle, WA 98117206-789-7001 (phone) 206-789-7021 (fax)afrahm@sageenviro.comwww.sageeenviro.com

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