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Mjedisi

Mjedisi. Rezart Prifti. Mjedisi. Faktoret e jashtem ne pozicionimin strategjik te organizates – kerkimi i mundesive terheqese ne treg Fakrore te brendshem – strategjia ndikohet nga vecori te brendeshme , burime , ose kultura e organizates . Pestel ( analiza e makro-mjedisit ).

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Mjedisi

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  1. Mjedisi RezartPrifti

  2. Mjedisi • Faktoret e jashtem ne pozicioniminstrategjikteorganizates – kerkimiimundesiveterheqese ne treg • Fakroretebrendshem – strategjiandikohetngavecoritebrendeshme, burime, osekultura e organizates.

  3. Pestel(analiza e makro-mjedisit)

  4. PESTEL analysis for airline industry

  5. Ndertimiiskenareve • - Alternativatezhvillimittemjedisit (Moore’s law, SwissRe, Zurich) • Nukrekomandohetndarja me treskenare, 2 ose 4

  6. Industritedhesektoret • Grupfirmashtecilatprodhojnetenjejtinprodukt principal osesherbim. (ne aspektinpubliktermieshtesektor)

  7. Porter five forces framework (analiza e industrisedhesektoreve)

  8. Kercenimingahyrjet e reja • Ekonomia e shkallesdheeksperienca • Aksesiteofertadhekanalet e distribucionit • Pershkallezimikonkurences (Luftecmimesh & Blitz marketingu) • Legjislacionioseveprimtaria e qeverrise (patentat, rregullimiitregut) • Diferencimi (ofrimiinjeprodukti me vlereteperceptuar me temadhe)

  9. Kercenimingazvendesuesit • Raporticmim/ performance (p.sh: hekuridhealumini) • Efektiekstraindustri (kercenimijashteindustrise)

  10. Fuqia e bleresve • Bleresteperqendruar • Kosto e ulet e zvendesimit • Kercenimiibleresit per pozicionin e ofertuesit Tesco Carrefour Wal-Mart Nestle Unilever End Consumer Fuqi e > negociuese

  11. Fuqia e furrnitoreve • Furrnitoreteperqendruar (Iron ore) • Kosto e larte e zvendesimit (Microsoft Os) • Kercenimiifurnitorit per tregun (Airlines – travel agencies - ebooking)

  12. Rivalitetikonkurues • Organizata me produkteosesherbimetenjejtatedrejtuaradrejttenjejtitgrupklientesh. • Balanca e konkurenteve • Rritja e industrise • Kostot e lartafikse (reducing cost by raising volume – price wars) • High exit barriers • Diferencimidobet

  13. Analiza e faktorevekritiktesuksesit • Atokarakteristikateproduktitosesherbimit, tecilatkonsumatoretivleresojnevecanerisht, dheorganizataduhetduhettearrijetibeje me mire se konkurenca.

  14. Vlera e perceptuarngaklientet

  15. BCG matrix

  16. Qellimiimodelit 1- Ne cilenindustri do investojme? 2- Cfarndikimimundteushtrojme? 3- Si diferencohenkonkurentettane?

  17. Segmentet e tregutGrupklientesh me nevojatengjashme

  18. Faleminderit per vemendjen

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