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SEO BRIEF

All about the SEO.

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SEO BRIEF

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Presentation Transcript

  1. Search Engine Optimization Topics we covered Seo glossary Understanding Search Engines Search Engines Working factor of search engine Google Algorithm Types of seo On_page seo Off_page seo Technical seo Use of anchor_text Profile creation / Social bookmarking

  2. SEO GLOSSARY:- • Some of top Seo glossary that used most are :- • 301 redirect:- Permanent redirect to another page. • 404:-HTTP status code for not founding the webpage &document. • ALT TEXT:-Description of an image. • Glossaries are the special terms & defination’s that is used in the SEO.

  3. Understanding Search Engines Search engines are the application or software where we can search our querries. Here we cover • How the search engine is working • How the search engine shows the related querries to the user • The search engine shows the results in the SERP Pages. .

  4. Google Google is a search engine founded by Larry page&sergey brein in sep.1998. Bing Bing is created and operated by the Microsoft.It is a crawler based search engine like Google , altavista. Yahoo Yahoo was founded by Jerry Yang & David Fillo in 1994. • TYPES OF SEARCH ENGINE Baidu Baidu is a chineese search engine which was developed by Robin Li and Eric Xu in 2000.

  5. Working Factor of Search Engine • Crawling:-Crawling is the process by which search engines discover and collect information about web pages. • Ranking:- Ranking is the process of determining the order in which pages appear in the search engine results page (SERP) for a given query. • Indexing:- Indexing is the process of storing and organizing the information collected during the crawling phase.

  6. Google-Algorithm Google Algorithm is a complex program which is used by the Google for ranking the websites in a organic way. For ranking the websites Google mainly looking for this key Factors, Content relevance Quality user experience

  7. Types Of SEO Basics • On-page seo:-The optimization technique we use to rank inside webpages • Off-page seo:-The optimization techniques we use to rank webpage externally • Technical seo:-It includes the technical aspects of ranking the website.

  8. On-page seo It is otherwise known as the organic seo and brings more visitors to the websites. Google pays attention to on-page SEO signals when ranking pages.It mainly focous on covers anything you can do on a webpage (or internally) to improve your rankings. • Write unique, helpful content  • Place target keywords strategically • Write keyword-rich title tags • Write click-worthy meta descriptions • Use headings and subheadings to structure your page(greater visual) • Optimize URLs(make it simple) Add internal links & Add external links  • Include and optimize images 

  9. Off-page seo It mainly focous on Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings.These tactics often include link building, guest posting, social media marketing, and more. We have limited control over off-page SEO. Ialso uses backlink creation • Link Building • Content Marketing(PR,social media,Guest posting,prodcast,content syndication,Foroums) • Local SEO (GMB,NAP ) • Reviews • Events

  10. Technical seo Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and architecture of the websites. It also improves the user experience. The key factor of the technical seo is • Website Speed Optimization(speedup the website) • Mobile Responsiveness(mobile friendly) • XML Sitemaps(str of websites) • Canonical Tag(Identifies the original version) • SSL/HTTPS Implementation(securing websites)

  11. Anchor text is the visible, clickable text in a hyperlink. It's usually highlighted and underlined, indicating a link to another web page or document. USE OF ANCHOR TEXT & TAG’s Anchor tags in HTML code are HTML elements used to create hyperlinks in webpages. Ex;-<a href="https://example.com">Website</a> Relevant anchor text helps the Google algorithm understand your website structure. Various type of Anchor text are Branded,Exact&Partialmatch,Related Keywords,Nakedlink,Generic and Images.

  12. Social bookmarking Social bookmarking is a process where a user can ,tag,save,organise&share webpages.it can be access anywhwere through online platform. Profile creation This factor allows user to create profiles online where they can add their personal and bussiness information

  13. Profile creation sites Reddit Padelet Kbin Mastodon Wordpress Bookmarking sites Github Wattpad Discogs Blogovin Behance

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