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On Page SEO

On-page SEO is the cornerstone of an effective digital marketing strategy, focusing on optimizing individual web pages to rank higher in search engine results and attract targeted organic traffic. This involves meticulous attention to various elements within a webpage, such as meta tags, headers, and content, to ensure they align with relevant keywords. Crafting compelling and informative content that not only appeals to users but also meets search engine algorithms' criteria is essential.

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On Page SEO

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Presentation Transcript

  1. Whatever we do for optimizing our website content to get more visibility on search engine. We do some task in on page seo .Those are; URL Optimization Meta Tags(Title & Description) Content Optimization Keyword Optimization Internal Link & External Link Search

  2. URL stands for Uniform Resource Locator URL refers to web address. For example ; https://www.canva.com/setting/DAF8SYbLV2U/nQax7zV1al8cXsHbHIKURQ/edit Optimized URL https://www.canva.com/profile-log-in

  3. Meta tag is snippets of text where we show some information of our website . Mainly Two types of Meta tag are used in seo,those are ; Meta Title Meta Description We also use some keywords in title tag and description.

  4. In content optimization we optimize our content according to our given information on webpages using relevant keywords to reach out target audience . Our site’s pages should look more attractive for both crawler & users. Our content should be unique and relevance.

  5. We optimize keywords according to our given information on the website to rank it over on Serach Engine Result page (SERP) . We should choose keywords with Low Keyword Difficulty(KD) and high Volume. There are some free tools and paid tools are available to check Keyword difficulty and volume. We have to choose those keywords who has low KD with high Volume .

  6. When users click on this link through anchor text they redirect to another page of same website . When users click on this link through anchor text they redirect to another website.

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