1 / 31

RWS Consulting | Roberta Biese | 202.409.8113

RWS Consulting | Roberta Biese | 202.409.8113. FOR BUSINESS SUCCESS!. AUDIENCE POLL. Personal. LinkedIn Facebook Twitter Google+ You Tube. AUDIENCE POLL. Business. LinkedIn Facebook Twitter Google+ You Tube. Short videos Quality of video Content How often SEO benefit.

september-barlow
Télécharger la présentation

RWS Consulting | Roberta Biese | 202.409.8113

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RWS Consulting | Roberta Biese | 202.409.8113

  2. FOR BUSINESS SUCCESS!

  3. AUDIENCE POLL • Personal • LinkedIn • Facebook • Twitter • Google+ • You Tube

  4. AUDIENCE POLL • Business • LinkedIn • Facebook • Twitter • Google+ • You Tube

  5. Short videos • Quality of video • Content • How often • SEO benefit

  6. Start with your Personal Page • Then add on your Business Page • Online Business Card • Online Networking

  7. Own a business = Business page • SEO benefits • Connect with Groups • Share ideas and expertise • Stay on top of industry news • Work newsfeed 15 minutes a day

  8. FACEBOOK

  9. REMEMBER… • You have to connect with people where THEY are! • Facebook gives them a way to connect with you • Per techcrunch.com – only about 12% of posts will be • seen unless you ADVERTISE!

  10. HELPFUL • HINTS • Have your Staff "LIKE" your • Business page • Post snippets from your Blog • Significantly leverage who • sees your posts

  11. TIPS • Optimize your profile • Vanity URL • Add your Facebook icon/link to your website & email • Cover photo for Special Offers & Increase Engagement • Content – share other articles on your Facebook • Only post ONE time per topic (avoid spamming)

  12. CONNECT WITH & PROMOTE YOUR CUSTOMERS! • Feature business partners and customers • Share articles and content relevant to your audience • Use the 80/20 rule • Facebook ads - necessary to reach wider audience / • grow LIKES

  13. SO HOW DOES IT WORK? • “Like” ALL your clients • Only 5% of contacts will see your post • Your clients will see 100% of your LIKES and • COMMENTS on their pages • To use as business marketing tool you have to • advertise • Only post one time per topic - don't want to spam

  14. Select Target Market • Facebook requires a minimum number of people to • advertise directly to your own followers • Target ~500 - hyper specific; know your target! • Can be as little as $5 per day

  15. WHAT DOES ADVERTISING COST FOR B2C? (MOTORCYCLE STORE) • RETAIL: B2C - $5/day budget • Age 19-65 • Like Motorcycles • Like Harley Davidson • Like Motocross • Like Racing • Got 4000 LIKES / Cost: $0.04 per LIKE

  16. WHAT DOES ADVERTISING COST FOR B2B? (VIDEOGRAPHER) • B2B - $5/day budget • People within 50 miles • 21 & older • Interested in videography and similar keywords • Got 125 LIKES after 2 months / Cost: $1.20 per LIKE

  17. HOW DO I OPTIMIZE MY PROFILE? • Include logo properly • Cover photo with call to action - include link to website • Change your Cover Photo • Once a Month • With Promotions • Add weblink in ABOUT section of profile in the Short • Description section • Claim your Vanity URL • Example: www.facebook.com/RWSConsultingCorp • 25 Likes needed

  18. WHY SHOULD YOUR BUSINESS BE ON TWITTER?

  19. WHAT'S THE BENEFIT FOR MY BUSINESS? • Provide Customer Service & Prospect for new clients • Look for people talking about the type of services • you provide • Recommendations (both ways)…remember the phone • Answer customer questions • Position your business as an authority in your industry

  20. TWITTER STATISTICS

  21. TWITTER STATISTICS • Average Twitter user has 115 followers • 37% of Twitter users will purchase from • a brand they are following • 40% of Twitter users rarely post, but • consume content • Over 90% of people follow businesses • for Discounts & Promos

  22. TIPS • Optimize your profile • Personalize your background image as it relates to • your company • Personalize your header image

  23. OPTIMIZE YOUR EFFORTS • Best times to POST = Noon to 6pm • Brands show 17% more engagement on Saturdays & Sundays • B2B - Wednesday is good • B2C - Also Monday & Wednesday • B2B - Keep tweets 11-15 words for maximum click-thru rates; • 1- 5 for B2C • Avoid question marks - 39% fewer clicks • 70% of Small Businesses are on Twitter - are YOU? • Sources: • socialmediatoday.com • twitter.com • digitalbuzzblog.com • hubspot.com • bluehatmaketing.com • mediabistro.com • jeffbullas.com • intelliware.com • entrepreneur.com • bitrebels.com • mashable.com

  24. OPTIMIZATION • Link to website with description of company • Name • Twitter Handle • Description • Web Address • If local, include your city and state

  25. STRATEGY • Recommend other people • Cross-promote strategic partners • Someone searching for a good Realtor • Mortgage company recommends • Post several times/day and REPEAT • Native content • Longer on Facebook • Shorter on Twitter with trending

  26. GOOGLE+ • Increase your SEO • Follow customers • Use your "Circles" to organize your followers • Communicate with them in a more targeted manor • Grow your ratings and benefit on Google!

  27. IN CLOSING… • We all evaluate OUR efforts, but what is your • Competition doing? • How do you compare? • Do you want to wait and make up lost ground? • Do you want to start now and be the leader?

  28. THANK YOU!

More Related