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E-learning, Regeneration, Research and innovation. The Story of Learning Light David Patterson. Learning Light. Almost 6 years old Based in Sheffield Innovative organisation Leading voice in e-learning This is our story………………. Regeneration, from this…. To This……. Sheffield the Context.
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E-learning, Regeneration, Research and innovation The Story of Learning Light David Patterson
Learning Light • Almost 6 years old • Based in Sheffield • Innovative organisation • Leading voice in e-learning This is our story………………
Sheffield the Context. • Objective 1 status 1999 • Unique set of problems • A manufacturing city in decline • Not a “corporate city” • Eds and Meds becoming to dominate employment • Some Government and Financial services back office
Nascent e-learning cluster • The focus on the Creative and Digital Industries identified a nascent cluster of e-learning companies • Fragile, Small, Talented • Emerged from Education, Marketing and Communication, Web developers and Corporate down sizing • Learndirect – UfI set up in Sheffield
A Requirement to Help? • Learning Light • Conceived by Consultants • Turn Key Business model • Funded by Yorkshire Forward • A company delivering a contract
Three Key Challenges • Establish a Brand and credibility in the market to promote e-learning and the Sheffield centric message • Deliver a contract to create new jobs and turnover • To Transit to become a sustainable business in 2 years!
COMPeL – “To drive or to do something” • Collaboration • Opportunities • Market Intelligence • Promote e-learning • e-learningcentre • Led by the companies we work with
CollaborationCOMPeL • 7 companies collaborated to become a supplier to learndirect (The UKs biggest purchaser of e-learning). • UK LearnonLine Consortium – we represent 750 hours of e-learning materials overseas • “Introductions to each other”
How to collaborate • What works • Trust • Opportunity • Great successes if sensitively managed • What doesn’t • Complexity • Constraints
OpportunitiesCOMPeL • Tender information service • Developed global reseller network for our members • Enquiries to Learning Light • The Brand – Credible, Impartial, Knowledgeable
Tender information service • OJEU feeds • US Federal feeds • Sub Threshold feeds • Market intelligence tool • Tender winners • Market trends
Market IntelligenceCOMPeL • Networks of associates • Horizon scanning • Research partnerships • 500 papers in Learning Light knowledge bank • Systematic Literature Review: • 25,000 reviewed articles and publications: forming our research database “literature road map” • Lead by University of Sheffield
Promoting e-learningCOMPeL • Speak at events • Showcasing the art of the possible • Content • Services • Press activity • Publications • PR • Web site-www.e-learningcentre.co.uk
e-learning centreCOMPeL • www.e-learningcentre.co.uk • 60,000 hits per month • Member opportunity to leverage this site at very attractive rates • Press and PR activity
Leading to a world class eco-system… • Including: • The UK’s market leader • The fastest growing company in the market… • Innovators all…. • New Starts, Inward investors, New highly paid jobs
Success ? • Sheffield now claims to be the UK’s capital of e-learning • New Jobs: 20% growth in employment in 2008 • 46 new jobs in 2009 • First European e-learning summit 2010 • Evolved eco-system