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Presentation Transcript
3. Chapter Objectives Explain what is meant by scientific investigation
Explain the eight hallmarks of science
Briefly explain why research in the organisational behaviour and management areas cannot be completely scientific
Compare and contrast quantitative and qualitative research.
Discuss the eleven steps of the research process
4. Scientific Investigation The need for an honest, truthful, accurate and complete investigation
Focused on the goals of problem-solving
Pursues a step-by-step, logical, organised and rigorous method
7. Limitations to Scientific Research in Management Difficulties in measurement and collection of data
Obtaining a representative sample
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