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A few facts about OpenLearn search

A few facts about OpenLearn search. Jenny Gray, Lead Technical Developer, OpenLearn. OpenLearn site structure. Green & Purple = traditional OpenLearn Green = what most think is OpenLearn Blue = old Open2.net, new layer of OER. How do people find LearningSpace. Referrers.

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A few facts about OpenLearn search

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  1. A few facts about OpenLearn search Jenny Gray, Lead Technical Developer, OpenLearn

  2. OpenLearn site structure Green & Purple = traditional OpenLearn Green = what most think is OpenLearn Blue = old Open2.net, new layer of OER

  3. How do people find LearningSpace

  4. Referrers What I take from this is that most are not recognised Open Ed sites

  5. OU links

  6. Google dominates search Search.com appears to be part of CBS

  7. What search terms do they use top 25 terms all have openlearn on page 1 results (or pay per click). Is SEO more important than metadata??

  8. Top 10 keyword search terms For a top term, that’s not a big % is it

  9. Top 50 keywords by type So people aren’t looking for a subject often in Google

  10. Pay per Click works! • Total traffic from non-paid Google 31% • Total traffic from paid Google 11%

  11. Metadata is pointless • 87th search term used by <0.1% of site visits = first use of our keywords • 93rd search term used by <0.1% of site visits = first use of a course code • Suggests our choice of metadata (source course, source faculty etc) rubbish! • BUT: unit titles are really important, and keywords pretty good too…

  12. Or is it??

  13. Top landing pages

  14. How people find content on the site • Browsing category list 12% • Search 3.4% • Full unit list 0.5% % are totals of all site traffic which visit these pages, so once on the site, search is not a top used page!

  15. OpenLearn search options • Unit search • Search box on all pages • Searches metadata • Title • Summary • Tags • Advanced search • Link on all pages • Full text index

  16. Advanced search keywords

  17. Advanced search keywords

  18. Unit search keywords

  19. Unit search keywords Almost always one-word searches. Top 100 don’t reference academic level, author, format or any other obvious metadata field. e.g philosophy, music, history, english Most of these are our keywords or in title/summary e.g latin, creative writing, project management

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