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search engine results page

In this ppt we are providing the information regarding search engine results page. it contains two categories i.e oranic results and paid results ......for more information visit our website <br><br>http://www.metroit.in/

serp
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search engine results page

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  1. Search Engine Result Page [SERP]

  2. Search Engine Result Page [SERP] What is SERP? A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. The results are of two general types, organic and sponsored . The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display.

  3. Search Engine Result Page [SERP] Why First page and First Position matters in Organic Results: According to a recent study 91% of people will satisfy with the first page results: TOP 1: 32.5% TOP 2: 17.6% TOP 3: 11.4% TOP 4: 8.1% TOP 5: 6.1% TOP 6: 4.4% TOP 7: 3.5% TOP 8: 3.1% TOP 9: 2.6% TOP 10: 2.4%

  4. Search Engine Result Page [SERP] Local ranking on Google Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search. Local results are based primarily on relevance, distance, and prominence.

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