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Adapting Starbucks: Local Innovations Across Global Markets

Starbucks has successfully tailored its offerings to meet local tastes in various countries. In India, they partnered with Tata Coffee to create an espresso roast adapted for the region, while also facing challenges from import tariffs. In China, Starbucks innovated with green tea-flavored coffee drinks, focusing on dine-in service to cater to local preferences. Thailand features unique gift cards and merchandise, while Poland serves exclusive menu items like waffles and the Apple Crumble Frappuccino. In the UK, the introduction of Origin Espresso highlights their commitment to global flavor diversity.

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Adapting Starbucks: Local Innovations Across Global Markets

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  1. StarBucks International

  2. India • Import tariffs in India can make it cost prohibitive for a business to import tremendous merchandise (such as coffee), and the Southern part of India already is an established coffee growing region. Starbucks has partnered with Tata Coffee, a local business, for an espresso roast for this market.

  3. China • Starbucks developed flavors, such as green tea-flavored coffee drinks, that appeal to local tastes. Rather than pushing take-out orders, which account for the majority of American sales, Starbucks adapted to local consumer wants and promoted dine-in service.

  4. Thailand • In Thailand, Starbucks stores have country specific Gift cards and Promotional accessories, including key chains and tote bags that are not sold in the U.S

  5. Poland • In Poland, Starbucks have Waffles on their menu! The apple drizzle (as shown) and whipped cream are optional.  • Poland also serves a “Apple Crumble Frappuccino /latte” that is not available in other parts of the world!

  6. Uk • UK Starbucks have introduced “Starbucks Origin Espresso” – a new choice of espresso in your favorite Starbucks coffee”. Throughout the year they serve different Origin Espresso choices from around the world.

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