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Product Recall

Product Recall. A product recall is a request to return to the maker a batch or an entire production run of a product, usually due to the discovery of safety issues. The recall is an effort to limit liability (which can cause costly legal penalties and damage in reputation) . Product Recall.

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Product Recall

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  1. Product Recall • A product recall is a request to return to the maker a batch or an entire production run of a product, usually due to the discovery of safety issues. The recall is an effort to limit liability (which can cause costly legal penalties and damage in reputation)

  2. Product Recall • Recalls are costly to a company because they often entail replacing the recalled product or paying for damage caused by use, although possibly less costly than consequential costs caused by damage to brand name and reduced trust in the manufacturer

  3. Top 10 Product Recalls • http://content.time.com/time/specials/packages/article/0,28804,1908719_1908717_1974910,00.html

  4. Louisville Slugger Recall • The bat’s barrel can separate from the handle during use and strike people nearby.

  5. Louisville Slugger OneX Recall • Product Recall Video

  6. Louisville Slugger OneX Recall • Louisville Slugger had sold approximately 13,000 units of the bat prior to the recall. • The bats sold for approximately $350. • How much money would the company lose from just recalling the 13,000 bats and refunding the cost of the bat?

  7. Options for Recall • Receive a Xeno bat + product offering valued at $80. (glove or equipment bag) • Receive a Xeno bat + $50 gift card • Receive a Xeno bat + a new 2014 OneX (LXT) bat late summer of 2013 ($350 value) • Xeno Bat $300 value.

  8. Recall Cost (Option 1) • Xeno bat ($300) • Product Offering ($80) • Shipping & Handling Cost ($50) • 13,000 Units

  9. Recall Cost (Option 2) • Xeno bat ($300) • Gift Card ($50) • Shipping & Handling ($50) • 13,000 Units

  10. Recall Cost (Option 3) • Xeno bat ($300) • New LXT bat in Summer 2014 ($350) • Shipping & Handling ($50) • 13,000 Units

  11. Press Release for Recall • Press Release from the Consumer Product Safety Commission

  12. Assignment: • You are to write a new article that informs consumers of the Louisville Slugger OneX recall. • The news article is strictly informative and should not illustrate your opinions regarding the recall. • Be sure that you include the product information, hazard and remedy, total units affected, recall options, and how to contact Louisville Slugger.

  13. Rubric 18 - 20 pts 15 – 17 pts 13 – 14 pts 0 – 12 pts

  14. Examples • Louisville Slugger Article • NBC Affiliate Article • A

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