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Exploring the Market for Fresh Crêpes Among International Students in Amsterdam

This presentation delves into the potential of FreshCrêpe, focusing on international students interested in studying in Amsterdam. We introduce our target group, provide insights from thorough research, and present our mindmap for understanding market dynamics. Our desk research highlights that there are approximately 76,000 international students in the Netherlands, segmented into EU, EFTA, and non-EU groups. Key insights suggest an increasing trend in the demand for organic snacks, making FreshCrêpe a timely opportunity for growth in this niche market.

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Exploring the Market for Fresh Crêpes Among International Students in Amsterdam

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Presentation Transcript

  1. Presentation Team B FreshCrêpe 08-02-2011Charlotte Cattel, Emir OzgunNohutcu , Eva Verheul, HichamHouli, & Ying Ying Yu

  2. Agenda • Introduction • Target group • Mindmap • Research • Coolhunt

  3. Target group International students who are interested in studying in Amsterdam.

  4. Mindmap

  5. Desk research International students in Holland Number of international students: 76,000 • 30,400 EU + EFTA1 students enrolled. • 17,850 non-EU+EFTA students enrolled. • 7,250 exchange students. • 20,500 other inbound credit mobile students. • EFTA: Iceland, Norway, Liechtenstein and Switzerland. • 2 Diploma mobility: to complete a study programme abroad; credit mobility: to gain credits abroad towards the programme at home.  Source: www.nuffic.nl

  6. Desk research

  7. Desk research

  8. Desk research

  9. Coolhunt Organic snack salon

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