1. Social Media in Health Care

2. Outline • Social life of health care information • Examples of social media in health care • Social Media University, Global (SMUG)

3. The Social Life of Health Information 60% found online information affected a decision 52% of online inquiries done on behalf of someone else 86% get health information from a health professional; 68% from a friend or family member 41% read someone else’s experience about a health issue 24% consulted rankings 13% listened to podcast of health issues Few write or create online health information Social networking sites used sparingly How we use social media is changing the face of health care http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1

4. Communication: One to ManyMany to Many • Social media speed up communication • Blogs • Tweets • Facebook • You Tube • Patients Like Me (http://www.patientslikeme.com/)

5. Social Media for Healthcare Communications • Capstrat-Public Policy Polling survey of 843 registered voters between Feb 21 and 22, 2011 • 84% would not use social media or instant messaging for medical communication • Prefer email and website interactions for health consultations with providers • Social media strong for communication among peer communities of patients, just not for communication with providers. http://www.informationweek.com/news/healthcare/patient/showArticle.jhtml?articleID=229400323&cid=RSSfeed_IWK_All

6. Yet…

7. What are the Implications of these findings for nurses and health care?

8. YouTube Vs. Twitter Hospital Accounts: US Hospitals Use of Social Media http://ebennett.org/data/

9. Hospital Social Media http://ebennett.org/data/

10. Social Media and Patient Teaching • http://www.youtube.com/watch?v=8rVn-ikdsBA • Use existing tools creatively! • Health teaching AND public relations opportunity

11. Explore how San Diego hospitals are using YouTube • http://www.youtube.com/user/ScrippsHealth • http://www.youtube.com/user/sharpwebcenter • http://www.youtube.com/user/UCSDMedicalCenter

12. San Diego Health Care Organizations • http://www.facebook.com/home.php?#!/pages/Scripps-Health/103140479726404 • http://www.facebook.com/kpthrive • http://www.facebook.com/pages/Alvarado-Hospital/128666037168442

13. Patient Resources • Patients Like Me • http://www.patientslikeme.com/ • Dedicated to making a difference in the lives of patients diagnosed with life-changing diseases • Community of patients, providers, and organizations • Provides patient tools, information, and experiences to help patients take control of their disease

14. 140 Health Care Uses for Twitter • Tissue recruitment • Epidemiological surveys • Disaster alerting and response • Emergency response team management • Supportive care for patients and family members • Diabetes management • Maintaining a personal health history • Adverse event reporting • Emitting critical laboratory values • Alarming silent codes • Drug safety alerts from the FDA • …. http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/

15. 101 Health Care Things to Do with a Smart Phone • http://www.themobilehealthcrowd.com/?q=node/39 • Support for clinical conditions • Alzheimers, diabetes, dementia. Deafness, chronically ill, post cardiac surgery, STD, asthmatics… • Monitoring for medication compliance, blood glucose, weight measurement, sleep… • Appointment scheduling and reminders • Image viewing

16. Social Media University, Global (SMUG) • Post-secondary educational institution dedicated to providing practical, hands-on training in social media to lifelong learners • http://social-media-university-global.org/ http://social-media-university-global.org/

17. Social media in health care is exploding… And is limited only by our imagination