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Facebook Pro Proposal

This proposal outlines the development and marketing strategy for Facebook Pro, an all-in-one online office platform designed for enhanced collaboration. It aims to integrate functionalities like real-time document editing, video conferencing, and cloud storage for a seamless user experience across devices. The proposal delineates the value proposition, development and financial plans, and outlines target user demographics, emphasizing flexibility in membership options and promotional strategies. By prioritizing user feedback and continuous improvement, Facebook Pro seeks to become the go-to solution for students and business professionals alike.

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Facebook Pro Proposal

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  1. Facebook Pro Proposal Lai Tsz Shan Winnie X1002073 Jorge Alania 9733064

  2. Agenda • Aims of developing Facebook Pro • Value Proposition of Facebook Pro • Development Plan • Marketing Plan • Financial Plan

  3. Aims of Facebook Pro

  4. Aims of Facebook Pro

  5. Value Proposition of Facebook Pro

  6. wifi informative workable • w • i informative flexibility • f • i

  7. Workable • Functions in different device • Work with multi-users • Accessible in different browser • Support with MS Office Work

  8. Integrative • Collaborative work in real time • All-in-one online office work • Organize meeting • Integrate the ideas

  9. Flexibility • Organize the meeting anytime anywhere • Choose different types of membership plan • Right to access and edit the works

  10. Informative • Share information • Update News • Share Files & documents • Share ideas

  11. Features illustration • Video conferencing in group • Share documents • Cloud based file Storage • Presentation application • Edit the works with team members

  12. Interface design 上傳記錄

  13. Video conferencing in group

  14. Share document

  15. Cloudbasedstorage

  16. Presentation application

  17. Edit works with multi-user

  18. Development Plan

  19. Development Process

  20. Future Development Plan • Keep receiving feedback from user • Improve the existing feature continually • Develop the new features

  21. Marketing Plan

  22. Marketing Plan • Target segmentation • Promotion plan

  23. Target Segmentation User: • Students from collage & university (85% & 96%) • Business people http://techcrunch.com/2005/09/07/85-of-college-students-use-facebook/ SOCIAL NETWORKING USAGE AND GRADES AMONG COLLEGE STUDENTS, Chuck Martin

  24. Promotion Plan Short term: • Offer free Beta monthly plan • Social media promotion • Online viral marketing • Referral Campaign • Emphasis on flexibility of membership choice

  25. Promotion Plan Long term: • Offer Birthday Gift • Keep continue providing the promotional plan • Use social media for promotion

  26. Financial Plan

  27. Survey If Facebook would have Skype, Drop box 5GB, Google documents all together. Would you will be willing to pay for it? 901,000,000 x14% = 126.14 million user at the beginning

  28. Survey • If your answer is no. After a year, if you see that everyone is starting to use it, will you join them? 15.8% 21%

  29. Survey

  30. Scenario Analysis 3 types of storage plan

  31. Market Analysis Market Growth

  32. Payment methods • 7-11 or in any store nearby • Facebook credit • Phone/electric bills • Paypal • Visa Card, Master card • Facebook Credit

  33. Profit • The profit will be generated at the time we sell the idea. • Price = $200000 or some stocks for that value • Cost = Big survey

  34. Reference • http://bx.businessweek.com/social-media-analytics/view?url=http%3A%2F%2Fcommetrics.com%2Farticles%2F2011-cost-metrics-6-social-media-marketing%2F • http://www.slideshare.net/ruhma/financial-plan-production-cost-analysis • http://www.nickburcher.com/2011/04/facebook-usage-statistics-1st-april.html

  35. End

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