Facebook Facts: • #1 Social Networking site - over 350 million users • Fastest growing demographic - 35 years + • Average user has 130 friends on the site • More than 45 million status updates each day • More than 10 million users become fans of Pages each day
Facebook Fan Page Info • Your “friends” can see your comments on Pages • Facebook Fan Pages are similar to a personal profile • Fan Pages have the ability to have friends • add pictures • have a wall that fans can post/comment on. • Fan Pages communicate by “updates” which appear on the fan’s wall. • Fan Pages can have applications
Facebook Fan Page Advantages • Can create content that comes from the Page itself • Don’t list the names of administrators • They’re indexed by external search engines Google, Yahoo, and Bing • They can host applications • Emails can be sent through Facebook to all fans
Before creating your Facebook Fan Page: • To increase your chance of success: • Predetermine a campaign that you can integrate with the launch • Also, take the time to ask yourself the following questions…
What are we trying to accomplish? • Leads – new members, organizing • Awareness about upcoming union meetings, elections, and events • Conversions – take action on something • Engagement & community – surveys, contests, polling, etc.
Why social media? • Audience is already there • Build stronger relationships with members/prospects • Tap into word-of-mouth • Reach a new audience • Potential to be a virtual union hall • Free
Are we prepared to let go of control, at least a little? • What will we do to encourage participation? • And do we have the resources to do it? • Doesn’t require large amount of resources • Who will maintain the social media presence? • How does engaging users via social media integrate into our overall strategy?
How do we measure success? What constitutes failure? • Views, followers, comments, subscribers? • What happens if you don’t meet success?
Facebook Applications • What is a Facebook application? • A platform for developers which provides a framework to interact with the core facebook features • Examples of applications: • Alerts, Business, Chat, Classified, Dating, Education, Events, Fashion, File Sharing, Food and Drink, Gaming, Just for Fun, Messaging, Mobile, Money, Music, Photo, Politics, Sports, Travel, Utility, Video, iPhone • The Facebook iPhone app has 19,652,145 monthly users!!
Facebook - http://developers.facebook.com/ - technical expertise required (do it yourself) • Integrate Facebook into your site using Connect • Build Facebook-enabled iPhone apps • Create an application that runs inside Facebook • Involver - http://www.involver.com/ - offer both free and paid apps • Union Plus uses Involver’s FREE Twitter app
Advanced Customization • Create completely customized pages • SEIU’s landing page can collect visitor data
Successful Campaigns • Union Plus hardship fundraising effort • $100 donated to the Union Plus Hardship Fund for every new fan • Goal: 1,000 new fans and raise $100,000 in three months • Reached goal in only three WEEKS!
Why was this campaign successful? • Solidarity – helping fellow members • Regular progress updates • Union members reposted updates on Facebook and Twitter – went viral • After the goal was reached, members and fans continued to spread the word • Additional 1,000 new fans over the next three weeks.
Union Plus Pet Photo Contest • Union members submitted pet photos • Union members voted for the cutest pet photo • Winner received one year Pet Savings subscription & professional photo of their pet • Contest stats: • 624 entries • 327 comments • 9,419 votes
Why was this contest successful? • Promoted contest using both traditional and social media platforms • Participants promoted their photos on their Facebook and Twitter pages • Universal appeal - people love pets!
JOIN US AT: Facebook.com/unionplus Twitter.com/unionplus