IS EMAIL MARKETING WORTH IT

1. IS EMAIL MARKETING WORTH IT? WHAT DOES THE DATA SAY? Email marketing has been around for a long time. In fact, the first email marketing campaign went out in the seventies—years before Mark Zuckerberg was even born! And, a lot’s changed in the last forty years. A lot of conventional marketing channels like direct mail, billboards and radio spots aren’t even on the radar for most businesses. We live in a rapidly changing, digital world and—like many older forms of marketing—email marketing seems to fallen out of favour. In fact, less than half of businesses use email marketing automation tools, which means that less than half of businesses are meaningfully committed to email marketing. It just isn’t that popular these days In this article, we’re going to look at the facts about email marketing try and answer all of those questions. I can’t tell you for surewhether or not your business should invest in email marketing, but by the end of this post, you should be well equipped to answer that question yourself. In this article, we’re going to look at the facts about email marketing try and answer all of those questions. I can’t tell you for surewhether or not your business should invest in email marketing, but by the end of this post, you should be well equipped to answer that question yourself.

2. Why Email Marketing Should Work On the surface, there are a lot of reasons why email marketing should work. As a marketing channel, it just makes sense. People love to throw around the stat that Facebook has 1.56 billion daily active users, but that stat pales in comparison to email’s 4.073 billion users. And, since 99% of users check their email once or more a day, that means emails, active daily user the count is upwards of 2.5x higher than Facebook’s. With 26% of the people on Earth are 14 or under, roughly 2/3rds of Earth’s potential email user the base is actively checking their email every single day. Your target market might use Facebook. They might use Google. They might use Baidu. They might use WhatsApp or Instagram or Pinterest or SnapChat or TikTok or whatever hot new app comes next…but no matter who they are or where they live, they’re checking their email every day. In fact, they not only check it every single day—they check it all day, every day. The average a person checks their email 15 times a day…and in the strangest places, too. 69% of people check their email while watching television 14% of people report that they check email while driving 6% check it during formal events such as weddings or graduations 34% check while walking 32% look at their email while eating dinner 18% check their email in the middle of conversations 32% check during their work commute 54% check their email while in bed 43% look at their email while on the toilet But here’s the real kicker. Not only does email marketing have great market penetration, people actually, want to receive marketing via email. As great as Facebook is, 73% of millennials would rather get marketing content in their email inbox. A mere 28% use Facebook to search for deals on their favourite products and brands, while 56% join email marketing lists to get access to those same sorts of promotions. So, given its colossal reach and the fact that people prefer to be marketed to in their inbox, why do so many people think that email marketing is dead? Why Email Marketing Doesn’t Work / Should You Be Doing Email Marketing?