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Enhancing Your Music Store's Online Presence: Insights from Industry Experts

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Join our engaging panel discussion moderated by Danny Rocks, featuring industry leaders Whitney Brown Grisaffi, Brad Boynton, and Leslie Faltin. Discover how your website can serve as a vital component of your business strategy. Learn about the satisfaction levels with current websites and how to allocate responsibilities for maintenance. We'll discuss key factors for e-commerce success, compare organic search to paid advertising, and explore the role of social media in driving traffic. Don't miss the final thoughts and practical takeaways to boost your online music store!

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Enhancing Your Music Store's Online Presence: Insights from Industry Experts

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Presentation Transcript

  1. What Do I Do About My Website? Course Title Panel Discussion Moderated by Danny RocksThe Company Rocks

  2. Meet Our Panelists Whitney Brown Grisaffi President

  3. Meet Our Panelists Brad Boynton Owner

  4. Meet Our Panelists Leslie Faltin Owner

  5. Question #1 What role does your website play in your overall business strategy?

  6. Question #2 How satisfied, currently, are you with your website?

  7. Ted Brown Website

  8. Ted Brown Website

  9. Ted Brown Website

  10. Ted Brown Website

  11. Rhythm Traders Website

  12. Rhythm Traders Website

  13. Rhythm Traders Website

  14. Instrumental Music Website

  15. Instrumental Music Website

  16. Instrumental Music Website

  17. Question #3 How do you divide up responsibility for updating & maintaining your website?

  18. Rhythm Traders Start Point

  19. Should every music store go this route? What is your approach? E-Commerce Enabled?

  20. Question #4 What are the “key factors” that music dealers must keep in mind when considering e-commerce?

  21. If you build it will they come? If they come, will they stay? Organic Search vs. Paid Placement Marketing & Advertising Your Website

  22. Pay-Per Click Ads What are the advantages? What can go wrong?

  23. Finding Your Website

  24. How to you use Social Media to engage current & future customers with your store / website? Using Social Media to drive visitors to Your Website

  25. Using Social Media

  26. Ted Brown YouTube

  27. Rhythm Traders Videos

  28. IMC YouTube

  29. What is the one “Take-away” point you want to share with our audience? Final Thoughts

  30. Thank You Panelists!

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