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Exploring Digital Art: Theory and Practice in Contemporary Contexts

This unit offers an engaging exploration of the intersection of technology, art, and design. Over a structured 2-hour weekly contact time, students engage in lectures and discussions about crucial topics, including the influence of culture and the evolution of art/design history. Expect to dedicate approximately 7 hours weekly to independent study, culminating in a PowerPoint presentation (25%) and a 1500-word essay (75%). Critical themes include the continuous development of digital media, the impact of historical art forms, and the dynamics between analogue and digital representations.

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Exploring Digital Art: Theory and Practice in Contemporary Contexts

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  1. Digital Art: Theory and Practice Christian Nold 2005

  2. Introductions • Register • How to contact you all

  3. Structure of Unit • 2 hours per week contact time • 1 hour lecture - I show you some stuff, talk about ways of thinking about it. • 1 hour discussion - We communally talk about the stuff I showed as well as things you bring in for discussion – photos, texts etc. • “Students are expected to spend approximately 7 hours a week on independent study, research and seminar presentation.” – Unit Guide

  4. Key Issues: • What is the relationship between technology and art/design ? • How will the two continue to do develop and influence each other? • What role does culture play in all this? • What is the relevance of art/design history to making art? • What themes and approaches do artists take today and why?

  5. Assessment • While we focusing on the practice of art this is a theory module and the assessment is as follows:Power Point Presentation 25% • 1500 word Essay 75%

  6. Crude Media History • 4000 BC Cave Painting • 2000 BC Hieroglyphs • 1000 BC Writing • 1200 AD Painting • 1500 Printing Press • 1839 Photography • 1900 Cinema • 1950s Television • 1990s Internet • 2000 … Mobile Media

  7. What is important? Vermeer, The Milkmaid 1658-60

  8. What is important? Principle of the Camera Obscura, after Kircher,1671. Madrid

  9. Analogue DrawingPrintingPhotographyFilmVideoSound tapeVinyl recording DigitalDigital ImageDigital AudioDigital VideoCD’sDVD’sWebsites Old vs. New Media?

  10. Analogue and Digital • The principal characteristic of analogue representations is that they are continuous. In contrast, digital representations consist of values measured at discrete intervals. Digital watches are called digital because they go from one value to the next without displaying all intermediate values. In contrast, watches with hands are analogue, because the hands move continuously around the clock face.

  11. Conversion • In general, humans experience the world in an analogue way. Vision, for example, is an analogue experience because we perceive infinitely smooth gradations of shapes and colours. Most analogue events, however, can be simulated digitally. • CD audio for example samples an analogue wave 44100 times per second. Digital formats are useful because they are easy to store and manipulate. On playback this digital data is converted back to analogue sound again.

  12. What is New Media? • Lev Manovich – Language of New Media- 3 copies in the library • Numerical Representation and Manipulation • Modularity • Variability • Cultural Transcoding

  13. Sources of Information • www.low-fi.org.uk • London based curating group - Net Art Locator • www.rhizome.org • US based new media resource - very good mailing list

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