Hospitality Past, Present and Future Chapter 3
Early History • Began with Sumerians 4000 B.C. • built taverns and inns for weary traders • Other important countries • Egypt • visiting the pyramids • souvenir shops • cruises • Greece • Greek became the universal trade language • Greek money became the standard of exchange • Roman Empire • developed roads • then many wars stopped travel until the Renaissance Period
Development in the United States • Inns for Stagecoach Travelers • established in the 1600’s – provided fresh horses, meals and a place to stay • places to discuss politics and recruit soldiers • 1st – New York City’s City Hotel – paid $2 for a room and 4 meals
Grand Hotels for Railroad Travelers (offered luxury accommodations) • Tremont House in Boston – 1828 • 1st – hotelier • 1st – bellhop to carry luggage up the stairs • started a revolution for luxury hotels in Europe • Savoy Hotel in London – developed by Cesar Ritz • developed elegant dining with Escoffier • Ritz 1st to give private bath, built-in closets and telephones • 1900’s Ellsworth Statler – 1st hotel chain • uniform standards for every room • telephones, closets w/ lights, radios and morning paper • service rules established
Motels for Automobile Travelers • located on the outskirts of town • no special amenities • Holiday Inn the 1st • kids stay free • swimming pool • restaurants
Airport Hospitality for Air Travelers • 1958 – downtown hotels began to decline • Airports new center for hotel, motel and restaurant development • J.W. Marriott opened hotels near airports • Increased international travel and business travel
Hospitality Today – meeting the challenges • Delivering Consistent Service – means failure or success • Managers – two ways to ensure consistency • Develop procedures that ensure good service • Train employees in procedures
Hospitality Today – meeting the challenges • Diversity of the Workforce – accommodate workers and travelers Support employees through: • opportunities for education, career and professional development • transportation to and from work • assistance in learning English • accessibility & opportunities for employees w/ disabilities • retraining skills for senior employees • daycare referrals or assistance • flexible schedules
Hospitality Today – meeting the challenges • Accommodating Special Needs • People with special needs traveling more and more • The Americans with Disabilities Act • Passed to assure that people with disabilities are treated fairly • Buildings must be accessible • Braille, ramps, children safety, etc..
Hospitality Today – meeting the challenges • Impact of the Seasons • Peak Seasons –busiest • Off-peak seasons – lowest demand • lower prices – good marketing strategies to entice customers
Factors Affecting Success • Weather • Political Conditions • Prompted stricter airline and travel security • Economic Conditions • Recession or contraction- slows industry and takes longest to recover • Expansion – businesses do very well • Globalization – different nations economies become interconnected • one countries troubles can affect several others
Trends for the Future • Trends are a general direction something is moving, different than a fad • Current trend in the food and beverage industry? • Specialty coffees • Laptop computers – started the Internet amenity in hotels, more travelers requesting Internet connections
Four Types of General Trends 1. Demographic Trends • people over 65 – RV travel increase • teens 18 – 24 – travel in group and look for low cost • both enjoy cruises, increase in popularity 2. Social Trends • family trends • attitudes toward gaming – increase of casinos
3. Lifestyle Trends • health - different meals and workout rooms • impulse buying – last minute travel plans • desire to learn/ new experiences – tour packages 4. Technology Trends • Internet and web pages • computers and different services depending on the industry
Globalization • Is the process in which the economies of different nations become interconnected
Define Trend: List 13 trends of your age group.
Food and Lodging Trends • What are some of the Food and Beverage Trends? • What are some of the Lodging Trends?
TRENDS Fold paper if 4ths Identify 15 trends in each category • Demographic Trends • Social Trends • Life Style Trends • Technology Trends