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Just Switch It – Data Center

Just Switch It – Data Center. Migration from Catalyst to Nexus Switches in Data Center. Partner Presentation. November 2013 v1.2. Agenda. Context Latest industry trends Demands on DC network Why Upgrade and Why Now For C ustomers For P artners Refresh Opportunity Program Highlights

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Just Switch It – Data Center

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  1. Just Switch It – Data Center Migration from Catalyst to Nexus Switches in Data Center Partner Presentation November 2013 v1.2

  2. Agenda • Context • Latest industry trends • Demands on DC network • Why Upgrade and Why Now • For Customers • For Partners • Refresh Opportunity • Program Highlights • Offers Highlights / What is New • Call for Action – Next Steps • Additional Details

  3. Why Upgrade

  4. Switching Decision Tree General Guidance - Purpose Built Portfolio Nexus 9000 Nexus 7000 Nexus 5000 Campus Data Center Nexus 2000 Catalyst Family Nexus Family Nexus 1000V / AVS CiscoNexus 3000 Catalyst 3850 Catalyst 3650 Nexus 6000 Catalyst 4500E w/ Sup 8-E Catalyst 2960-X/XR Catalyst 6807-XL Catalyst 6880 Catalyst 4500 E Catalyst 6500 E

  5. These Trends are Changing the Role of IT TECHNOLOGY TRANSITIONS Mobile Cloud New Breed of Apps Data & Analytics Internet of Things Mobile NETWORK AT THE CENTER Growth & Productivity New Business Models Experience Expectations Globalization Security & Compliance Mobile BUSINESS IMPLICATIONS

  6. Trends By The Numbers… Cloud IP Traffic Surge DC IP Traffic Surge DC Traffic East-West Workloads on Servers Global cloud IP traffic will increase six-foldover the next 5 years Global data center IP traffic will nearly quadruple over the next 5 years Within data center 76% Nearly 2/3 will be processed in the cloud by 2016 Mobile Device & Apps Surge Distributed, Database & Enterprise Apps 3x More Devices / IoT 77 Billion Apps downloads in 2014 80% of enterprise Apps delivered as a service today

  7. That Puts Demands On Data Center Networks.. Deliver Scale/Performance for the Cloud & Beyond Simplify Management and Operations Align with Apps Requirements

  8. But Many Old Datacenter Switches Are Not Designed to Meet Today’s Needs Need to Upgrade Old Datacenter Switches

  9. Delivering Scale and Performance For The Cloud & Beyond Enterprise Apps & Big Data Physical & Virtual Networking Multi DC & Cloud Prepare for the Cloud Scale in Support of Virtualization Meet Enterprise Apps & Big Data Demands Up to 83 Tbps Switching Capacity Up to 1536 10G, 384 40G or 192 100G 200ns Latency 100K+ 10G Fabric ports DCI Innovations

  10. Simplifying Management & OperationsRegardless of Architectural Preference $ Flexible Nexus Deployments Fabric Based Architectures Simpler Way to Scale Lower Costs & Footprint Broad Portfolio Options FEX Technology DynamicFabric Automation (DFA) 10/40G FCoE, Unified Ports DCI Innovations

  11. Aligning Network to Application RequirementsLeveraging Built-in Intelligent Capabilities Bringing your Network Closer to Applications Hardware + Software Physical + Virtual Network + Compute SDN Apps Apps Apps Nexus 9500 APIC Controller Virtual Overlay Multi-layer API OPEN NETWORK ENVIRONMENT DEVICE DEVICE DEVICE Nexus 9300 & 9500 ProgrammaticAPIs Virtual Overlays Controllers and Agents Open, Programmable Networking Supporting SDN and More Create the Foundation for an Application Centric Infrastructure Software Upgradable to ACI & DFA Most Extensible Controller Arch. Open Ecosystem Investment Protection Open APIs

  12. Why NowFor Customers, For Partners

  13. C Why Upgrade Now? 4 Key Reasons for Customers Speed of Change Stakes are High Trends are Happening Now End of Product Life Cycle Be Proactive Transform Your Business Ensuring the right capabilities are built-in to address data center requirements Many deployed switches are EoL/EoS Transform your data center into a competitive differentiator for your business Customers that have installed Nexus to meet these DC trends experience lower TCO benefits Compelling Offers Available Now, But Not Forever!

  14. P Why Upgrade Now? 3 Key Reasons for Partners : Profitability, Better Profitability, Maximize Profitability Large Install Base Ready for Refresh If We Don’t, Competitors Will Aggressive & Simplified Offers Virtualization, Cloud, Apps Agility, Simplicity of Network are Top of Mind Limited Time Offers to Maximize Partner Profitability First Mover Advantage Refreshed Highly Differentiated Cisco Portfolio Better Account Control Align with Customer Trends Architecture Based Selling Highly Differentiated Portfolio

  15. Opportunity

  16. Datacenter Refresh Opportunity $1.6 Billion Catalyst 6500 Install Base LDoS in FY13-15 $4 Billion Catalyst 2-5k Install Base EoSFY13-15

  17. Program Highlights

  18. Just Switch IT - Upgrade Path Places in Network Opportunities; Details as per Use Case Slide OLD Products NEW Products Catalyst 6K, 4K, 3K, 2K Data Center Install Base Entire Nexus Portfolio Catalyst 2K, 3K & Competitors Campus Fixed Access Install Base Catalyst 3850, 3650, 2960-X Catalyst 4K Non-E & Competitors Campus Modular Access Install Base Catalyst 4500E with Sup 8-E or 7L-E Catalyst 6K Non-E & Competitors Campus Backbone Install Base Catalyst 6800, 6500E with Sup 2T 802.11 a/b/g Access Point Install Base 802.11ac/nAccess Points WiSM, 4400, 2100 MSE 3310 & 3350 Wireless Controller Install Base WiSM-2, 5760, C3850, Flex 7500 MSE 3355 For Catalyst / Wireless Controller Details, refer to EN JSI Deck

  19. Green= “Primary” recommendation Blue= “Alternate” recommendation Datacenter Switch SolutionsInnovation & Investment Protection Across Entire Nexus Portfolio Nexus Aggregation/Spine Core/Backbone Access/Leaf

  20. C Data Center Customer Offers Benefits Offers Software Incentives and highly discounted Nexus hardware bundles ease transition Unified Fabric Discounted Offers Up to 50% Getting “trade-in” credit of up to 18% and use simplified return process Higher Credit for Retired Equipment with Simple Process Up to 18% Technical Service Portability Carry over unused service term Roll over unused service contracts to new products Technical Services Promotion for migration 10% Discount Ensure business continuity with all products for less Deferred Payments Up to 6 months, through Cisco Capital Financing Removes financial barriers to upgrade Product Bundle Promotions Up to 43% All the right components bundled for a lower price

  21. P Data Center Partner Offers Benefits Offers Collective Power of Promotions Nexus TIP/OIP + TMP +VIP-22 + Services + Bundles Stack Discounts to build to very attractive margins Data Center Switch Migration Services Nexus 7K and Nexus 9K Fixed price Migration Service Technical support contract transfers Reduce deployment time by 90% No charge for JSI eligible contract transfer Simplified & Aggressive TMP Program Honor based return of old equipment, Simplified fixed credits up to 18% Technical services discount 10% Single stop shop for partners to structure & execute the deal Consistent TMP Structure From Cisco to Cisco up to 12% From Competitive to Cisco Up to 18% Frustration free way to figure out the partner discounts from TMP and Competitive TMP VIP-22 Rebates Up to 10% Increase margins further with back-end rebates Accelerate migration with New N7K software Bundles Leverage highly discounted Nexus hardware bundles and save Product Bundle Discounts Up to 50%

  22. “Just Switch It” Partner Discount StructureFor Bundle List Price of $50,000 TMP Program List Price Reduction Total Discount with 12% TMP off list. Net Partner Price = $19,000 Trade To Credit Uplift up to 12% Shared with Customer * 2 N6K/N5K Chassis 6% N3K Chassis 6% TIP/OIP Incentive of up to 50% Migrate NonE Cat6500 to Nexus 9/7/6/5K Total Discount 50% of list Net Partner Price = $25,000 List Price Reduction Line Card/Service Modules 4% No Change in program VIP-223 List Price Reduction N7K Software License 6% Contractual Discount at Gold or 42% off list * Net Partner Price = 29,000 1 Contractual Discount: example 42% N7K Common Equip. Bundles 6% N6/5K Software License 6% or 10% Back End Rebates Example: Front End Discounts Sample Config list Price = 50,000 3 See VIP SKU list for actual rebates www.cisco.com/go/skus Note N9500 and N9300 will be added to VIP 22 ** Channel Ops has a max combined discount for xIP + TMP…this may exceed that maximum 1 Not restricted to Gold partners only Final TMP credit Uplift may vary 2

  23. “Just Switch It” Help your Customers Realize Saving New Bundles Leverage Existing Common Bundles List Price Reduction Nexus 7K Software Bundles up 50% Disc when purchased with Nexus 7000/7700 Bundles All N7K Common Bundles and Save up to 43% Savings All N6K Common Bundles and Save up to 28% Savings N7K-SBUN-P2T2 = $25K N7K-C7004-5LB-P2T2 = $18K All N5K Common Bundles and Save up to 22% Savings N77-SBUN-P2T2 = $25K All N9K Common Bundles and Save up to 28% Savings Include N1K plus N5/2K or N6/2K bundle and Save up to 40% • Eligibility: • Must be identified as Just SwitchIT Opportunity • Certificate of Destruction • Must upgrade to Nexus 9K/7K/6K/5K • N77 bundle will be NPH

  24. Services and Capital Promotions TMP Discount on Technical Services Advanced Services Payment Deferral Flexible & Attractive Offers Up to 6 months* Cisco Capital Financing (*depending on location) Up to 10 % Get SMARTnet for Less Fixed Price & Fixed Scope Removing Budget Barrier

  25. TMP Discount on Technical Services 10% Discount applies to multi-year contracts Data Center Migration

  26. Advanced Services for Just Switch It • Plan • Build • Manage Custom Scope, Price dependent upon your requirements Cisco Nexus Planning and Design Service (Custom SoW) Data Center Optimization Service Unified Fabric Optimization Nexus 9K Accelerated Deployment & Quick Start Svcs (Custom SoW) Network Size – Defined in a Custom SoW Fixed Price and/or Fixed Scope Cisco Nexus Design Service (Fixed Price & Scope) Cisco Nexus Implementation Service (Fixed Price & Scope) Data Center Optimization Service Unified Fabric Optimization (Fixed Scope) Network Size – Either up to 2 Nexus 7000 Switches, OR up to 7 Nexus 7000 Switches Nexus Accelerated Deployment (Fixed Price and Scope – for N9K) Proven Delivery Capability Worldwide Expertise Worldwide Presence Delivering UniqueCisco Insight Accelerate Time to Value

  27. Fixed Price Fixed Scope Services * Can be resold by Tier 1 and Tier 2 partners

  28. Fixed Price Fixed Scope Services (N9K) * Can be resold by Tier 1 and Tier 2 partners

  29. Call to Action – Next Steps Ready Familiarize with “Just Switch It” Set Start Customer Conversation Go Close the Deal Website - URL Tools & Offers Start Conversation- Why Upgrade Assess & Discover Create Customer Offer Close the Deal

  30. Additional Details

  31. Connecting Users to Applications BYOD & Mobility Context Based Security Programmability IT Simplicity Application Awareness Trends Data Center Networking Nexus Switches Unified Access Catalyst Switches, Cisco Wireless Catalyst Switches Nexus Portfolio APs & WLC Access: 802.11/a/b/g to .11ac Fast Ethernet to Gigabit Ethernet Backbone: Gigabit Ethernet to 10G &40G Access: Gigabit Ethernet to 10G Aggregation & Core: 10G to 40G/100G Speed Transitions

  32. Datacenter Switches - Upgrade Recommendation *Nexus 9300 will be added to GPL - TBD

  33. Unified Fabric Optimization included as part of DC Optimization • Optimizes datacenterfabric to help: • Fully exploit capabilities of Cisco Nexus family of switches • Improve flexibility, resilience and operations performance • Coordinate change management across IT organizations • Reduce capital and operating expense • Components can be selected to meet customer’s specific needs • Each component comprises a fixed scope and deliverables

  34. Unified Fabric Optimization Components • Optional Activities for Nexus Optimization • Nexus Network Assessment • Nexus Architecture Review • Nexus Advanced Feature Assessment • Nexus FCoE Support • Nexus Security Assessment • Nexus Fabric Path Assessment • Nexus Business Continuance Review • Nexus Virtualization Design Review • General Support • Test Plan review • Proactive Software Recommendation Report • Scheduled Change Support • Ongoing Design, software and Project Management Support • Remote Knowledge Transfer Sessions

  35. Nexus Planning and Design Service (customizable – for N7K) • Deliverables • Assessment report with recommendations • Implementation and migration plan and assistance • High and low-level10 Gigabit Ethernet/FCoE architecture designs • Leading practices recommendations and assistance in loading configurations • Management architecture and integration plan • Remote knowledge transfer sessions on Cisco NX-OS and FCoE • What It Is: • Customized planning and design service • Delivery: • Cisco engineers, solution architects, and partners • Service Activities • Nexus Network assessment to identify gaps • Implementation and migration planning and support • High-level and low-level design development • Remote knowledge transfer sessions

  36. Cisco Nexus 9000 (ACI) Quick Start Service (customizable) Outcomes • Share best practices and knowledge with the client • Increase customer’s competency and speed to optimize the Application Centric Architecture in their environment • Customer gains valuable expertise by having direct access to Cisco consultants Overview • Technical Advice and Guidance for smooth integration of Nexus 9000 in customer’s environment • 3 day On-Site by Technical consultant • High Level Use Case/Design Discussion

  37. Cisco Nexus 9000 (ACI) Accelerated Deployment Service (customizable) Overview • Define business and technical objectives, Use Case alignment, current & future state • Assess data center ecosystem (server, network, storage and virtualization) • Functional specs, design, test plan, acceptance criteria • Support Customer Team during validation • Knowledge Transfer Outcomes • Blueprint for Application Centric Infrastructure • Accelerate time-to-value attainment and production Deliverables • Design Document • Configuration Migration • Operations Guideline • Custom Script Development • Knowledge Transfer

  38. Upgrade Target Switch Lifecycle Dates

  39. Upgrade Target Switch Lifecycle Dates

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