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Understanding Audience Identification in Agricultural Web Authoring

This overview offers insights into identifying the primary audiences for your agricultural website. It emphasizes the importance of understanding current and future website users by asking critical questions about their needs and benefits. By analyzing user habits, such as scanning for information and seeking credibility, content can be structured to enhance engagement. Practical examples, including a model based on Disney Online, highlight how to tailor your website for diverse audiences, including children, parents, and educators, ensuring that your site meets their unique requirements.

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Understanding Audience Identification in Agricultural Web Authoring

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Presentation Transcript

  1. Audience Identification AGCJ 407: Web Authoring in Agricultural Communications

  2. Overview • Questions to ask when considering “who” will be the primary audience viewing your Web site. • Critical analysis of a Web site. • Identification of Web users’ habits.

  3. Questions to Ask • Who is the current audience for your Web site? • How would the audience benefit from and appreciate having access to your information via the Web? • What future audiences might impact the design of your site? Why/How?

  4. Site Model: Disney Online http://www.disney.com

  5. Site Model (cont.) • Who is the current audience? • Children • Cartoons • Colorful pictures • Cast of characters • Parents • Content • Security • Schools

  6. Site Model (cont.) • How would the audience benefit from and appreciate information on this site?

  7. Site Model (cont.) • Future audiences? • Grandparents • Schools • Corporations

  8. User Habits • Web users scan Web pages for information they seek, therefore use “scannable” text: • Highlighted keywords • Meaningful sub-headings • Bulleted lists • One idea per paragraph • One-half the word count (or less) than conventional writing

  9. User Habits (cont.) • Users seek Web site credibility. • Credibility can be increased by: • High-quality graphics • Good “descriptive” writing • Links to other sites (shows authors have done their homework; not afraid to let users visit other sites) • Born on dates • Show date stamp of initial post or update

  10. User Habits (cont.) • Most Web users detest promotional writing styles. • “Hottest ever” • “Greatest site!” • Credibility suffers when users see • Exaggerations • Unrealistic claims

  11. That’s All Folks! See you next week!

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