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Gestation Crate P igs and Value Chains

This report explores the contrasting strategies of Chipotle and McDonald's within the restaurant value chain. It examines Chipotle's focus on differentiation through quality and sourcing, while McDonald's employs a cost leadership approach to maintain competitive pricing. Both companies face similar dilemmas in the marketplace, navigating consumer preferences and sustainability concerns. The analysis reveals how distinct value chain strategies impact operations, brand perception, and overall success in a highly competitive industry.

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Gestation Crate P igs and Value Chains

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Presentation Transcript

  1. Gestation Crate Pigs and Value Chains Sara Walker Class Reporter

  2. Restaurant Value Chain

  3. Chipotle Commercial

  4. Different Strategies-Same Dilemma Chipotle-Differentiation McDonald’s-Cost Leadership

  5. MarketDriven!

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