Alternative Format Version

1. Alternative FormatVersion Please be advised this entire presentation is orated for ease of use and integration. All background and reference pictures will be further identified and orated during the course of the presentation.

2. RecreationableConferenceThunder BaySeptember 30- October 2

3. Training and Education Services Professionally Relevant – Operationally Sound Marketing of Inclusive and Accessible Recreation Activities Extensive Experience + Practical Solutions + Reasonable Costs Expert Results 22 YEARS EXPERTISE Beyond Ability International 47 Stratton Crescent Whitby Ontario L1R-1V5 Tel: (905)493-0272 www.beyond-ability.com Award Winning Making Our World Accessible For 22 Years Evaluations Training Policy Products Marketing Publications

4. “With over 22 years of experience, Beyond Ability has gained the respect and support of organizations locally, nationally and internationally. Beyond Ability has created awareness throughout industry and the public sector of the importance of accessibility. This awareness has brought about positive change for people with disabilities from around the world. Gerald and his team are professional, well informed and passionate about their work. Paramount Canada's Wonderland would recommend the services of Beyond Ability without hesitation”. Kris Williams, Public Relations Paramount Canada’s Wonderland

5. Marketing of Inclusive and Accessible Recreation Activities

6. IntroductionThe Context

7. A Critical Point in the Evolution of Accessibility in Canada

8. Inclusion It is important to remember that inclusion is more than just physical access to a facility. On the contrary, combined with inclusive policies, practices and services that are designed to identify, remove and eliminate barriers experienced by persons with disabilities that will help to create a more inclusive community.

9. Accessibility Accessibility is the inclusion of physical and service provisions for persons with disabilities that encompass the use of physical space, the use of services, and the technology that facilitates independence.

10. The AODA and Its Purpose New Set of Provincial Lawsto: Improve the accessibility throughout Ontario Improve opportunities for persons with disabilities Provide involvement in the identification, prevention and removal of barriers Applicable to Public and Private Sector Provide Scheduled Compliance Provide Enforcement and Penalties

11. The AODA and Its Purpose Increased Awareness Accessible Goods and Services Integrated Amenities Legislative and Regulatory Requirements Statutory Deadlines Enforcement

12. Five Regulations ACS 429/076 Customer Service Regulation Information and Communications Regulation Transportation Built Environment Employment

13. Existing Law Charter of Rights Ontario Human Rights Code ODA AODA Planning Act Development Charges Act HTA Building Code

14. A Timely Opportunity Position Increased Service Expectations Take Advantage of Media Coverage and Other Collateral Integrate into the Accessible Planning Process Have Resources Associated and Funded Accordingly Get Your Message Out

15. Part OneYour Message

16. Your Message Inclusive and Accessible Recreation Activities The Demographics The Law The Reasons The Means

17. The Demographics Access and Service Commonality Boomers- 40% by 2020 1.9 million in Ontario 16% of Stats Can Population Cost of Doing Business Good Public Policy Cost Effective

18. Media Outreach Regular Press Releases Community Events Presence i.e. Wheels in Motion

19. Marketing Collateral Website Bulletins Staff Memo- Handbook Municipal Service Guide Newsletters Tourism –Visitor Guides Hotel Information Community Events Other Municipalities

20. Community Outreach Website Linkages Newsletter Articles Community Events- Simulations Service Club Presentations Kids Programs Increase Your Profile

21. Presentation to Accessibility Advisory Committee Let Them Know About Your Programs and Services Take the Opportunity to Have Members Visit Facilities and Services Best Friends and Advocates Use the Annual Accessibility Plan and Committees Powers to Review Site Plans and Municipal Services Accountable to Council –Very Important

22. Staff Accessibility Committee Get Involved-Increase Your Profile Advocate Your Programs and Services Take the Opportunity to Have Members Visit Facilities and Services Use the Annual Accessibility Plan to Prioritize and Materialize Accessible Municipal Services

23. Part TwoYour Assets

24. Staff Awareness

25. Facility Accessibility

26. Operational Accessibility

27. Each Factor Can Compromise the Equation Leadership is By Example Express You Care Staff Awareness Accessible Facilities and Services

28. Centralized vs. Localized Services New and Integrated Facilities Existing and Established Programs

29. Program Cross-Over Facility Program Assignment Schedule Integrated Challenges Community Events Councillor or Staff Challenges

30. Long Term Care Facilities Visitations and Consultations by Staff to determine interests and expectations Incorporate seniors groups and operations into accessibility planning process

31. Cool Activities Forget About Over Anxious Risk Managers Excursions Community Assets and Events Scuba, Sledge, Skiing

32. Built It and They Will Come AAC Case Study Little Norway Park

33. Increased Program Exposure Prime Time Facility Usage Bulletins Inter-league Challenges i.e. Sledge hockey, basketball etc Community Events

34. Built It and They Will Come AAC Case Study Little Norway Park

35. If Someone Asks You What Beyond Ability Was Talking About Today ...Tell Them This Accessibility is not only right but smart

36. Training and Education Services Professionally Relevant – Operationally Sound Marketing of Inclusive and Accessible Recreation Activities Extensive Experience + Practical Solutions + Reasonable Costs Expert Results 22 YEARS EXPERTISE Beyond Ability International 47 Stratton Crescent Whitby Ontario L1R-1V5 Tel: (905)493-0272 www.beyond-ability.com Award Winning Making Our World Accessible For 22 Years Evaluations Training Policy Products Marketing Publications