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The On-Trade Premiumisation Trend: Boosting Average Pint Prices by 11% Over 2 Years

The on-trade sector is witnessing significant premiumisation, with the average price per pint increasing by 11% over the past two years. This trend indicates a shift toward more premium segments, which are capturing a larger market share. As consumers seek higher quality experiences, understanding and adapting to this evolving landscape is crucial for stakeholders. Exploring premium offerings could be the key to success in this competitive environment.

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The On-Trade Premiumisation Trend: Boosting Average Pint Prices by 11% Over 2 Years

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  1. The On Trade is Premiumising The average price per pint has increased by 11% over the last 2 years and the more premium segments are gaining share – it’s where to play Average PPL CGA Value Sales,April 2013

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