1 / 15

Evolving Mass Media: Trends in Print, Electronic Technology, and Audience Dynamics

Explore the technological foundations of mass media, including print technology like books, newspapers, and magazines, as well as electronic platforms such as radio, television, and the World Wide Web. This study addresses the intricacies of audience segmentation—elite, popular, and specialized groups—how literacy, affluence, and leisure time shape audience engagement and presence. Additionally, it examines the growth of literary culture, the impact of social change through books, and the innovative marketing strategies in today’s book industry, including electronic publishing and audiobooks.

shea
Télécharger la présentation

Evolving Mass Media: Trends in Print, Electronic Technology, and Audience Dynamics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Comm 233 BOOKS

  2. Mass Media Technological Basis • Print Technology • Books, Newspapers, Magazines • Electronic Technology • Records, Radio, Television, World Wide Web • Chemical Technology • Movies, Photography

  3. The E-P-S Curve • Elite Audiences • Popular Audiences • Specialized Audiences

  4. E-P-S Curve Size of Audience of a given message Elite Popular Specialized

  5. E-P-S Curve Size of Audience of a given message Literacy Poverty Elite Popular Specialized

  6. E-P-S Curve Size of Audience of a given message Higher education Affluence Leisure time Population size Literacy Poverty Elite Popular Specialized

  7. E-P-S Curve Size of Audience of a given message Higher education Affluence Leisure time Population size Literacy Poverty Elite Popular Specialized

  8. E-P-S Curve Size of Audience of a given message Higher education Affluence Leisure time Population size Literacy Poverty Elite Popular Specialized

  9. E-P-S Curve Size of Audience of a given message Higher education Affluence Leisure time Population size Literacy Poverty Elite Popular Specialized

  10. Growth of Literary Culture • Scribal Culture • “Lecture” System of Education • Prior Restraint

  11. Books and Social Change • Elite Dominance of Cultural Norms • Paperbacks Reflecting Social and Economic Change • Dime Novel • Democratization of Knowledge

  12. Supplying the Audience’s Demand • Markets and Processes in the Book Industry • Textbooks • The Trade Market: • Fiction & Nonfiction

  13. Marketing of books • Mass marketing and promotion • Retail chain stores • Ad campaigns • Point-of-purchase displays • Subsidiary rights • Adaptations for additional markets • Examples: Movie rights • Book club editions • Paperback editions

  14. Trends and Innovations • Electronic Publishing • Audiobooks • Multimedia Products • Superstores • Content is Key

More Related