Visual Information Design

1. Visual Information Design James Landay Jason Hong Scott Klemmer

2. User Interface Design, Prototyping, and Evaluation

3. Quotes: Mullet and Sano “Design is not something that can be applied after the fact, when the fundamental organization of the product has already been determined–though this is indeed a common misconception. To be effective, design must be an integral part of the product development lifecycle.” User Interface Design, Prototyping, and Evaluation

4. Quotes: Mihai Nadin “Method helps intuition when it is not transformed into dictatorship. Intuition augments method if it does not instill anarchy. In every moment of our semiotic existence, method and intuition complement one another.” User Interface Design, Prototyping, and Evaluation

5. Quotes: Antoine de Saint Exupery “In anything at all, perfection is attained not when there is no longer anything to add, but when there is no longer anything to take away.” User Interface Design, Prototyping, and Evaluation

6. Jan Tschichold’s Revolution • Champion of Modernist Typography Die Neue Typographie Berlin, 1928 Bauhaus schoolDessau, 1925-26 User Interface Design, Prototyping, and Evaluation

7. Sans Serif Serif Type Classifications User Interface Design, Prototyping, and Evaluation

8. J A N T S C H I C H O L D Asymmetric Typography IMAGE REMOVED How blocks used to be arranged in magazines. Schematic, thoughtless centring of blocks(= ugly). The same blocks, correctly arranged in the same type-area. Constructive, meaningful, and economical (= beautiful). User Interface Design, Prototyping, and Evaluation

9. Grid Systems • A key pattern for implementing rationality, modernism, asymmetry • Note that no elements are “centered” Java Look and Feel Design Guidelines User Interface Design, Prototyping, and Evaluation

10. Small Multiples • Economy of line • Many similarities enable us to notice differences IMAGE REMOVED User Interface Design, Prototyping, and Evaluation

11. S M A L L M U L T I P L E S International Women’s Day Echeverria, Heriberto 1971March 8 - International Women’s Day Diaz, Estela 1974 March 8 - International Women’s Day Cuban Poster Art Gallery, http:///www.sims.berkeley.edu/~lcush/GenCat.html/ User Interface Design, Prototyping, and Evaluation

12. S M A L L M U L T I P L E S Reid Miles, Blue Note Cover User Interface Design, Prototyping, and Evaluation

13. Quotes: Bringhurst & Tufte “Some space must be narrow so that other space may be wide, and some space must be emptied so that other space may be filled.” – Robert Bringhurst The Elements of Typographic Style “Information consists of differences that make a difference.” – Edward TufteEnvisioning Information User Interface Design, Prototyping, and Evaluation

14. Color Spaces User Interface Design, Prototyping, and Evaluation

15. Technology-Centered Colors • Nice Hex codes, “evenly” distributed • But yowch! Lime green and hot pink? User Interface Design, Prototyping, and Evaluation

16. Human-Centered Colors • Munsell (left): Perceptually based • Pantone (right): Functionally based Anne Spalter, The Computer in the Visual Arts User Interface Design, Prototyping, and Evaluation

17. Color is problematic • On-screen color varies widely from device to device for two reasons • The device may not be able to display that color (e.g. #AF5234), replacing it with something else • Web safe sometimes helps here • The presentation of that color GUIRlogo#AF2534 Web Safe#993333 User Interface Design, Prototyping, and Evaluation

18. Color (Java L&F) • Six color semantic scheme • Clean, consistent look • Easy on eyes (mostly gray) User Interface Design, Prototyping, and Evaluation

19. Color: Edward Tufte IMAGE REMOVED User Interface Design, Prototyping, and Evaluation

20. Color: Edward Tufte IMAGE REMOVED User Interface Design, Prototyping, and Evaluation

21. Proportion and Scale Kevin Mullet and Darrell Sano, Designing Visual Interfaces User Interface Design, Prototyping, and Evaluation

22. “Pridefully Obvious Presentation” IMAGE REMOVED User Interface Design, Prototyping, and Evaluation

23. Marks of Typographic Style Ligatures Upper and lower case numbers http://www.adobe.com/type/topics/info5.html User Interface Design, Prototyping, and Evaluation

24. Proper Quotes • Distinguishing open from close makes reading easier • Tags in HTML have open and close, e.g., <html> as opposed to |html| • Many romance languages have open and close exclamation, question mark, e.g., ¡hay caramba!, ¿que pasa? • Quotes “ ” have open and close too Quotes in HTML &#8220; “ Left Double Quotation &#8221; ” Right Double Quotation&#8216; ‘ Left Single Quotation&#8217; ’ Right Single Quotation User Interface Design, Prototyping, and Evaluation

25. User Interface Design, Prototyping, and Evaluation

26. Palm’s Design Economy User Interface Design, Prototyping, and Evaluation

27. Some Starting Points • Gather materials you find successful • Could be from a very different domain • Include visual design professionals in the iterative design cycle User Interface Design, Prototyping, and Evaluation

28. Further Reading • Kevin Mullet and Darrell Sano, Designing Visual Interfaces • Edward Tufte’s books and course • Anne Spalter, The Computer in the Visual Arts • Robin Williams, The Non-Designer’s Design Book • Typography • Jan Tschichold, The New Typography • Robert Bringhurst, The Elements of Typographic Style • http://www.adobe.com/type/ User Interface Design, Prototyping, and Evaluation

29. Further Reading • Color: Charles Poynton, A Technical Introduction to Digital Video • also his SIGGRAPH course • web http://www.inforamp.net/~poynton/ • Typography on the web • http://www.pemberley.com/janeinfo/latin1.html • http://www.microsoft.com/typography/ User Interface Design, Prototyping, and Evaluation