SLIDES FOR UNIT ONE

1. SLIDES FOR UNIT ONE PUBLIC RELATIONS

2. TRAPS IN THE INFO-CLIMATE P A LL What is cast over today's info-climate..

3. TRAPS IN THE INFO-CLIMATE P A L L Peril of entry level employment (pillar to post). Audience attention: short bursts of information. Lawyers are everywhere. Leaks are primary sources of information.

4. INDIVIDUAL INITIATIVE AND SURVIVAL P U S H What you must do to succeed.

5. INDIVIDUAL INITIATIVE AND SURVIVAL P U S H Partitioning essential in complex problems. "Using" not necessarily dirty word. Setting the stage for telling a story. Harassment has many channels.

6. THE WHISPER-STREAM C U T E What being seen in the WS seems to most people.

7. THE WHISPER-STREAM T E C U Context is everything (reading transcript). Uncontrollable information in the whisper stream. Two-edged nature of celebrity. Everyone can be an informant.

8. ACCELERATED INFORMATION ENVIRONMENT P A C E What must be judged in accelerated information.

9. RULES FOR CRISES P A C E Power of the courts. Alone and isolated: powerful motivation. Commentator versus journalist. Everything is on the record.

10. RELATIONSHIPS WITH MEDIA WO R N What relationships with media become.

11. RELATIONSHIPS WITH MEDIA W O R N Watch your intimate relationships. Only in certain instances can sources be protected. Restrictions on "citizen-journalists": unclear. New publishing entities created in blogosphere.

13. SLIDES FOR UNIT TWO ADVERTISING

14. ROLES, REAL AND PROJECTED F A K E Being seen as this is EOC's biggest problem.

15. ROLES, REAL AND PROJECTED F A K E Farther apart, the more trouble. Appearance still the principle cue. Knowledge is still best solution. Evolution of diversity drags advertising along.

16. INCREASING COMPLEXITY OF APPEALS C A R P What constant assault on appeals seems like.

17. INCREASING COMPLEXITY OF APPEALS R P C A Conflict about who EOCers "really" are. Absorbed into roles IRL. Ranges from shallow to deep. Psychology has always driven EOC.

18. CREATIVITY AS BUSINESS DRIVEN B R I M What the creative mind must seem filled to.

19. CREATIVITY AS BUSINESS DRIVEN B R I M Business stimulates but constrains. Research increasing in importance. "Invented love": omnipotent ad man. Makes the research fit the plan.

20. ADVERTISING'S FAMOUS PARADOXES B A S H What people like to do to advertising.

21. ADVERTISING'S FAMOUS PARADOXES B A S H Best appeal often most direct ("I love to smoke"). Advertising is both a small and a gigantic "world." Scary amorality of advertising "appeal." History shapes how we "remember" (Nixon/Kennedy).

22. DEALING WITH DRY SPELL F I S H Have to cast line to catch anything.

23. DEALING WITH DRY SPELL F I S H "Fear stimulates my imagination." Internal competition feeds external success. Seek stimulation in others. Have faith in ability to be inspired.

25. SLIDES FOR UNIT THREE CRISIS MANAGEMENT

26. RULES FOR CRISES R O L E What everyone must understand in crisis.

27. RULES FOR CRISES R O L E Rules must be specified clearly. Often threat of force under refined language. Language importance (hostage-taker's "bureauspeak"). Embedded decisions are standard.

28. THE CONTEXT FOR CRISES C R O W What negotiators often have to "eat."

29. THE CONTEXT FOR CRISES O W C R Complicating nature of historical relationships (Ava). Relentless politeness (to avoid eruption). Offenders can read and exploit situation. Who is on-site very important.

30. ROLES PLAYED IN CRISIS B O S S What everyone tries to be in crisis.

31. ROLES PLAYED IN CRISIS B O S S Bonding on surface (chicken), deep (both "bad boys"). Old patterns, roles suspended. Sides mutually manipulate each other. Security involves many stakeholders.

32. "SELLING" A SOLUTION S O L D What all parties have to be, regarding crisis.

33. "SELLING" A SOLUTION S O L D Saving face highly important in crises. Options run out: the most dangerous situations. Limits (legally) to what can be provided are many. Difficulty determining what offenders "really" want.

34. ROLE OF MUTUAL RESPECT F R E E What mutual respect makes everyone.

35. ROLE OF MUTUAL RESPECT F R E E Faults: everyone has them ("always some lawsuit"). Religion with crime: unique configurations of culture. Ending of the story: provides hope. Establishing equality: "like regular ol' human beings."

37. SLIDES FOR UNIT FOUR MEDIA

38. SENSITIVITY TO RACIAL DISPUTES R A S H What hyper-sensitivity seems to most.

39. SENSITIVITY TO RACIAL DISPUTES R A S H Right of everyone to be offended. Academics tend to exploit the divisions. Segmentation can go on forever. Hyper-sensitivity's positive side.

40. WORKING WITH ETHNIC DISPUTES R I O T What you obviously want to avoid.

41. WORKING WITH ETHNIC DISPUTES O T R I Radar: sensitivity is superb detecting device. Identity symbols come in clusters. Often a commercial consideration. Taking offense: better to know who and when.

42. DEBATES ABOUT RACE G R I M What racial debates often seem to be.

43. DEBATES ABOUT RACE G R I M Growth of protest to overcome everything else. Racial wrangling, pointless? (Karen's death) Interpreting history always a factor (Zimm's book). Media events: what debates become, in all channels.

44. FASHIONING THE CULTURAL MESSAGE S P I N How culture advocates mold their messages.

45. FASHIONING THE CULTURAL MESSAGE S P I N Specialists have agendas for seeing race in certain ways. PR wars: battles waged for "hearts and minds." Internet makes spread of misinformation easier. Now possible to question every historical hero.

46. COMPLICATING FACTORS IN DIVERSITY DISPUTES F E A R What motivates claims about ethnicity.

47. COMPLICATING FACTORS IN DIVERSITY DISPUTES F E A R Fiction and fact get confused. Everyone can claim some status. Actors playing roles confused with real people. Righteousness is mainspring of taking offense.