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Market Studies Roadmap

Market Studies Roadmap. Overview of EM&V Plans. 2/12/14. CPUC – Energy Division Cathy Fogel – Market Studies lead Dan Buch – Spillover lead DNV GL Fred Coito – Contract lead Other staff may be involved with studies Opinion Dynamics Mary Sutter – Roadmap lead

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Market Studies Roadmap

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  1. Market Studies Roadmap Overview of EM&V Plans 2/12/14

  2. CPUC – Energy Division • Cathy Fogel – Market Studies lead • Dan Buch – Spillover lead • DNV GL • Fred Coito – Contract lead • Other staff may be involved with studies • Opinion Dynamics • Mary Sutter – Roadmap lead • Tami Buhr – Residential Spillover lead • Itron – Nonresidential spillover lead • NMR may be involved with later efforts as well The Roadmap Team Market Studies EM&V Roadmap - Stakeholder Presentation - 2/12/14

  3. Overview of the Market Studies EM&V Roadmap • Roadmap has an estimated budget of $4 million • No change expected to this budget • All studies within this roadmap are managed by the CPUC ED • EM&V Plan shows that the roadmap includes PCG Coordination and five distinct studies • Began regular PCG meetings • First meeting occurred 1/8/14 • Regular meetings are the 2nd Monday of the month; 1:30 – 3 PM Pacific • Added a small study (Market Studies Needs Assessment) • Kept all five other studies for now, but subject to change • Prioritizing spillover studies Market Studies EM&V Roadmap - Stakeholder Presentation - 2/12/14

  4. Study Budgets • Studies we are currently moving forward with • 1. Market Studies Needs Assessment ($74 K budget) • 2. Residential Spillover ($1.1 million budget - $98K currently allocated) • Studies we plan to start moving forward within the next month • 3. Nonresidential Spillover ($1.1 million budget) • Studies currently on hold, but possible for later in the cycle • 4. Sector-Specific Market Effects Studies ($1 million budget) • 5. Sector-Specific Tracking of Market Transformation Indicators ($456K budget) • 6. Market Transformation Assessment ($270K budget) Market Studies EM&V Roadmap - Stakeholder Presentation - 2/12/14

  5. Market Studies Needs Assessment (1) • Objective • To allow Commission Staff to collect data on key markets at regular intervals, identify and field high-priority market research within the 2013-2014 cycle, and track market research across contracts groups and evaluation efforts. • Research Questions • Within which markets do the CPUC /IOUs already have good data? • Which market studies are worthwhile for the CPUC /IOUs to undertake and what is their relative priority? • What is an appropriate framework for conducting market study research and what are the structural and communication requirements of such a framework? Market Studies EM&V Roadmap - Stakeholder Presentation - 2/12/14

  6. Market Studies Needs Assessment (2) • Data Collection Activities • Literature Review • Depth Interviews with 20 stakeholders • Secondary review • Stakeholder Meetings / Webinars • Timeline • Memo for public review by end of April • Stakeholder meetings currently planned for May and June (dates not yet determined) Market Studies EM&V Roadmap - Stakeholder Presentation - 2/12/14

  7. Residential Spillover • Objective • To produce spillover estimates for the residential sector and to verify CPUC assumption of a 5% spillover value • Research Questions • What energy efficient measures are being installed without use of program incentives or as a direct result of program intervention? • Why did customers install/purchase these measures without program support? • What savings result from participant and non-participant spillover? • What percent of those savings are attributable to program interventions? • Current Status – budget allocated for the following tasks: • Write full EM&V plan • Create participant self-report survey battery • Work with other EM&V consultants to include battery in planned surveys Market Studies EM&V Roadmap - Stakeholder Presentation - 2/12/14

  8. Next Steps – Within 2014 • Market Studies • Use results from the Market Studies Needs Assessment to prioritize next set of market studies • Flesh out plans for designated studies and obtain stakeholder comment • Possibly begin newly designated market studies • Spillover • Residential • Complete current tasks • Begin to implement evaluation plan • Nonresidential • Write EM&V plan • Begin to implement evaluation plan Market Studies EM&V Roadmap - Stakeholder Presentation - 2/12/14

  9. Public Comments Welcome! • Visit http://www.energydataweb.com/cpuc/search.aspx; select “2013-2014” program cycle and search “Market”.  Public comment may be posted to the Public Document Area through February 20, 2014. Market Studies EM&V Roadmap - Stakeholder Presentation - 2/12/14

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