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Lundquist.Digital Seminar

A talk on my Lethal Generosity book to a group of Italian corporate communications executives in Milan, December 2015

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Lundquist.Digital Seminar

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  1. Lundquist Digital Seminar

  2. LETHAL GENEROSITY Treat all stakeholders with extreme kindness. It kills competitors.

  3. Lose to Gain

  4. WIKI GENEROSITY

  5. MOLSON CHALLENGE

  6. MILLENNIALS

  7. CONVERGENCE

  8. MILLENNIAL CUSTOMERS  50 years  Public shapes brand  Always, always on

  9. MILLENNIAL EMPLOYEES • ‘Trust me 1st’ • Facebook challenge • Culture change • Flatter organizations

  10. CONTEXTUAL COMPETITORS

  11. WHAT’S TO SHARE?  Software > bricks  Experience > brand  Power > buyer

  12. Cause Marketing

  13. WHAT’S A BRAND TO DO?

  14. JOIN, DON’T BEAT

  15. SMASHING SILOS

  16. BLURRING LINES OF COMMUNICATIONS

  17. GENEROUSLY LETHAL

  18. Game before the Game

  19. THAI INSURANCE THAI INSURANCE

  20. CHATTY CHATTY BILLBOARDS BILLBOARDS

  21. SENSORS & STORIES

  22. Conversation Changer

  23. NICHE COMMUNITIES

  24. PINPOINTS & HUMANS

  25. PINPOINT MARKETING Technology-enhanced experiences based on context of customer ‘who, where & what.’

  26. HUMAN V. MACHINE

  27. HUMAN FACES

  28. TAKEAWAYS • Generosity raises profits & reduces costs • Converging millennials & tech shift power • Tech can scales personalization • Human-centric strategies win

  29. Shel Israel Author. Speaker. Nice Guy. http://shelisrael.com

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