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Movie Maven: Your Ultimate DVD Rental Destination

Join the largest online DVD movie rental service with over 65,000 titles, including hard-to-find indie films, docs, and TV series. Enjoy no late fees, no due dates, and personalized movie recommendations. Choose from flexible membership options starting at just $5.99 a month.

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Movie Maven: Your Ultimate DVD Rental Destination

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Presentation Transcript

  1. By: Chelsi Bauman Lisa Fritz Jeff Heim

  2. What is it… • Launched in 1999 • The world's largest online DVD movie rental service • 65,000 titles including hard to find Indie films, docs, and TV series • 200 genres • Have 5.7 mil. Subscribers • Goal is to be largest and most influential movie supplier- allowing filmmakers to make more films • Voted #1 customer satisfied website for 3 consecutive periods • Buy DVD’s too

  3. How it works… • Sign up for membership • 10 membership options including free trial • Choose movies for your “queue” • Free delivery in a couple of days • Keep them as long as you want • Prepaid return envelopes • Get next movie in queue • “No late fees, No due dates”

  4. SWOT Strengths – What makes them great? • Convenience • Delivery straight to mailbox • Speed • 41 shipping centers across US are key for overnight delivery • They plan on opening more shipping centers • Services! • Profiles—more than one on an account • Friends—Share movie ideas and info with friends • Personal movie queue (link) • Recommendations—like Amazon.com) • Selection—Over 65,000 titles compared w/3,000 in a store • Give you “back of the box” plot and movie info

  5. SWOT • Opportunities • Increase in distribution centers • Internet savvy customers • Distribution center into store? Weakness • Scratches • No instant gratification • have to wait for the movie you want to see • Forget to put it in mail- add time to wait • Threats • Blockbuster • Hollywood Online • Comcast on Demand • TIVO

  6. Membership plans • No contracts! • 1 at-a-time (2 a month) - just $5.99 a month • 1 at-a-time (Unlimited) - just $9.99 a month • 2 at-a-time (4 a month) - just $11.99 a month • 2 at-a-time (Unlimited) - just $14.99 a month • 3 at-a-time (Unlimited) - just $17.99 a month • 4 at-a-time (Unlimited) - just $23.99 a month • 5 at-a-time (Unlimited) - just $29.99 a month • 6 at-a-time (Unlimited) - just $35.99 a month • 7 at-a-time (Unlimited) - just $41.99 a month • 8 at-a-time (Unlimited) - just $47.99 a month

  7. Cost Savings • 2 at a time unlimited • Can rent up to 16 movies/month--$.93/movie • 4/mo at brick and mortar • Because of cost savings and recommendations, members rent 2x as many movies than they did before subscribing

  8. Sources • http://www.netflix.com/Default

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