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2012 Media Planner

2012 Media Planner . Presented By Irene DeVos Advantage Business Media Direct: 973-920-7187 irene.devos@adavantagemedia.com. “ The #1 Product Resource for the Laboratory Market”.

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2012 Media Planner

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  1. 2012 Media Planner Presented ByIrene DeVosAdvantage Business MediaDirect: 973-920-7187irene.devos@adavantagemedia.com

  2. “The #1 Product Resource for the Laboratory Market” • “For more that 48 years, LABORATORY EQUIPMENT has been the leader in providing news on the latest new products and technologies for the lab. • LABORATORY EQUIPMENT is where laboratory professionals turn for news and information on products, technologies and trends for the laboratory. Over 66,000 lab managers, supervisors, scientists, engineers and other laboratory professionals in nearly 40,000 labs rely on the print and electronic products of LABORATORY EQUIPMENT for information about the equipment available to conduct high-performance and cost-effective scientific research. • The publisher, editors, and staff of LABORATORY EQUIPMENT are dedicated to providing print and electronic media for you to effectively promote your products and services and drive sell-through. Our loyal readership turns to us to bring them news of new products in the market and utilizes our products as a resource to assist in making purchasing decisions. http://www.irenedevos.com/value-of-laboratory-equipment/

  3. Target Audience • Qualified recipients are Lab and R&D Dir/Mgr/Spvsr, Project Mgmt (including Project Dir/Mgr/Spvsr, Group/Team Leader, Section Head, Spvsr), Corporate/Executive Mgmt (including Pres, CEO, Owner, Partner, VP, GM), Technical Dir/Mgr/Spvsr, IT/IS Dir/Mgr, QA/QC Dir/Mgr/Spvsr, Safety Dir/Mgr/Spvsr, Scientist/Chemist, Engineering Dir/Mgr/Spvsr, Engineer, University/College Professor, Dept Head, Grad Student, Architect, Purchasing Dir/Mgr/Agent, Facility Dir/Mgr, Consultant, and Others. • Industry 64% • University or College 13.8 • Government 5.3% • Independent / Contract Lab 7.3% • Consulting 4% • Hospital or Medical Center 5.5%

  4. Our Audience • Out of the top 100 R&D spending companies in the U.S, 91 have representatives on our circulation file and are receiving Lab Equipment each month – 91% • Out of the 9 that are not on our circ file, 6 of these are based outside of the U.S. • All the companies looking to spend over 2 billion in R&D (the top 22) are on our circulation file and account for over $122 billion in R&D spending!

  5. Lead Generation • Digital Media • LABNEWS • 3rd Party E-Marketing • Online Ad: WMS • Lab Outlook • Webinar • Print Media • March Issue • June Issue • September Issue • December Issue

  6. LABNEWS DAILY NEWSLETTER Deployed Monday to Thursday to 35,000 opt-in e-lab subscribers

  7. E-NEWSLETTER SERIES • LABORATORY EQUIPMENT’S enewsletters are an excellent way to target your sales message to key decision-makers across the laboratory market. Sponsors receive complete tracking information and leads to follow-up with potential customers – immediate sell-through opportunities! http://idevos.com/LABNEWSmay2011.htm

  8. E-NEWSLETTER SERIES • LAB NEWS – Daily • LABORATORY EQUIPMENT now delivers a daily enewsletter that is sent to over 35,000 opt-in subscribers each morning Monday – Thursday (4 days). Designed to bring the news of the day to our subscribers’ in-boxes, this daily enewsletter allows you to promote your company and products, drive traffic to your web site and brand through banner, tower and text ad opportunities. • LAB NEWS with Product Focus • Every Friday, LABORATORY EQUIPMENT delivers a product focused enewsletter to our opt-in audience of 35,000 subscribers. Topics include: Lab Design, Food & Beverage, Pharmaceutical, Spectroscopy and more). Banner, tower and text ad opportunities are available. Add this to your daily schedule for a full week of exposure or purchase individually.

  9. August July 30-Aug 2 – Lab News Daily 3 – Lab Automation 6-9 – Lab News Daily 7 – eProduct Showcase 10 – Life Science (3) 13-16 – Lab News Daily 17 – Food & Beverage (2) 20-23 – Lab News Daily 24 – Lab Design (4) 27-30 – Lab News Daily 31 – Gas & Chemicals September 4-6 – Lab News Daily 7 – Emerging Fuel 10-13 – Lab News Daily 11– eProduct Showcase 14 – Liquid Handling 17-20 – Lab News Daily 21 – Lab Safety & Security 24-27 – Lab News Daily 28 – Pharmaceutical (3) October 1-4 – Lab News Daily 5 – OEM 8-11 – Lab News Daily 9 – eProduct Showcase 12 – Forensics 15-18 – Lab News Daily 19 – Food & Beverage (3) 22-25 – Lab News Daily 26 – Water November Oct 29 – Nov 1 – Lab News Daily 2 – Lab Design (5) 5-8 – Lab News Daily 6 – eProduct Showcase 9 – Life Science (4) 12-15 – Lab News Daily 16 – Academic 19-21 – Lab News Daily 26-29 – Lab News Daily 30 - Environmental December 3-6 – Lab News Daily 7 – Spectroscopy 10-13 – Lab News Daily 14 – Pharmaceutical 17-20 – Lab News Daily 21-Water 26-27 – Lab News Daily 28 – Food & Beverage (4) LABORATORY EQUIPMENT 2012 eNEWSLETTER CALENDAR • January • 2 – New Year’s Holiday – No enewsletters • 3-5 – Lab News Daily • 6 – Vivariums/Animal Testing • 9-12 – Lab News Daily • 10 – eProduct Showcase • 13– Lab Design (1) • 16-19 – Lab News Daily • 20 – Emerging Fuel (1) • 23-26 – Lab News Daily • 27 – Food & Beverage (1) • February • Jan 30- Feb 2 – Lab News Daily • 3 – OEM • 6-9 – Lab News Daily/SLAS Lab Automation Focus • 7 – eProduct Showcase • 10 – Life Science (1) • 13-16 – Lab News Daily • 17 – Water • 20 – President’s Day – No enewsletters • 21 – Pittcon Show Preview • 22 – Pittcon Show Preview • 23 – Pittcon Show Preview • 24 – Pittcon Show Preview • March • Feb 27-March 1 – Lab News Daily • 2 – Neuroscience Technologies • 5 – Pittcon Show Preview • 6 – Pittcon Show Preview • 6 – eProduct Showcase • 7 – Pittcon Show Preview • 8 – Pittcon Show Preview • 9 – Pittcon Show Preview • 12 – Pittcon Daily • 13 – Pittcon Daily • 14 – Pittcon Daily • 15 – Pittcon Daily • 16 – Pittcon Daily • 19-22 – Lab News Daily • 23 – Environmental • 26 – Post Pittcon • 27 – Post Pittcon • 28 – Post Pittcon • 29 – Post Pittcon • 30 – Microscopy • April • 2-5 – Lab News Daily • 6 – Pharmaceutical • 9-12 – Lab News Daily • 10 – eProduct Showcase • 13 – Test & Measurement • 16-19 – Lab News Daily • 20 – Lab Design (2) • 23-26 – Lab News Daily • 27 – Academic • May • April 30-May 3 – Lab News Daily • 4 – Spectroscopy • 7-10 – Lab News Daily • 8– eProduct Showcase • 11– Life Science (2) • 14-17 – Lab News Daily • 18 – Green Initiatives • 21-24 – Lab News Daily • 25 – Forensics • 28 – Memorial Day – no enewsletter • 29-31 – Lab News Daily • June • 1 – Food & Beverage (2) • 4-7 – Lab News Daily • 8 – Emerging Fuel • 11-14 – Lab News Daily • 12 – eProduct Showcase • 15 – Sample Prep • 18-21 – Lab News Daily • 22 – Lab Design (3) • 25-28 – Lab News Daily • 29 – HPLC • July • 2-5 – Lab News Daily (4th of July no enewsletter) • 6 – Environmental • 9-12 – Lab News Daily • 10 – eProduct Showcase • 13 – OEM • 16-19 – Lab News Daily • 20 – Pharmaceutical (2) • 23-26 – Lab News Daily • 27 – Test & Measurement

  10. E-NEWSLETTER SERIES AND CUSTOM E-BLASTS • eShowcase • A great way to deliver your message on a new product launch, special program, catalog, literature, white paper, application note and more to over 28,000 opt-in subscribers. LABORATORY EQUIPMENT’S eShowcase is delivered the first Tuesday of each month. • Custom eBlast • LABORATORY EQUIPMENT’s exclusive E-Marketing blasts allow you to send a customized HTML message, conduct research, develop a custom enewsletter and more. A great way to provide timely, immediate communication to our opt-in readership and generate sales leads. Full, Half and Quarter list options available.

  11. Custom E-Blast http://www.idevos.com/PumpUpCustomEBlast2011.htm

  12. Web Site • Enhanced forum for obtaining information on new products, industry updates, company profiles and peer interaction. • Featuring content independent of the magazine, live news feeds, and current information that allow visitors to easily obtain information important to their jobs. • Multiple exposure opportunities

  13. LAB OUTLOOK • Building the Lab of the Future....Today. • Inside you will find feature articles, videos and podcasts on sustainability, biological safety cabinets, high performance fume hoods, food quality testing and much, much MORE. Enjoy the interactivity of the magazine by clicking on all the links and watching the videos automatically play with the click of a page

  14. LAB OUTLOOK

  15. Here’s the link. http://www.advantagebusinessmedia.com/ims/LE/LE1141_LabOutlookBlast/LE1141_LabOutlookBlast.htm LAB OUTLOOK E-Mail Sponsorship Be the Exclusive Sponsor with your Banner that appear on all of the 55,000 emails to be deployed  3x over 3 week period containing  the new LAB OUTLOOK.  (Each week the deployment is suppressed.) Cost: $1500 net.   Banner is 468 x 60 Here’s the link. http://www.advantagebusinessmedia.com/ims/LE/LE1141_LabOutlookBlast/LE1141_LabOutlookBlast.htm

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