2013 Media Planner

1. 2013 Media Planner Presented ByIrene DeVosAdvantage Business MediaDirect: 973-920-7187irene.devos@advantagemedia.com

2. The #1 Product Resource for the Laboratory Market • “For 50 years, LABORATORY EQUIPMENT has been the leader in providing news on the latest new products and technologies for the lab. • LABORATORY EQUIPMENT is where laboratory professionals turn for news and information on products, technologies and trends for the laboratory. • Over 66,000 lab managers, supervisors, scientists, engineers and other laboratory professionals in nearly 45,000 labs rely on the print and electronic products of LABORATORY EQUIPMENT for information about the equipment available to conduct high-performance and cost-effective scientific research. • The publisher, editors, and staff of LABORATORY EQUIPMENT are dedicated to providing print and electronic media for you to effectively promote your products and services and drive sell-through. • Our loyal readership turns to us to bring them news of new products in the market and utilizes our products as a resource to assist in making purchasing decisions. http://www.irenedevos.com/value-of-laboratory-equipment/

3. Audience: Employed by Job Title

4. Target Audience Qualified recipients are • Lab and R&D Dir/Mgr/Spvsr, Project Mgmt (including Project Dir/Mgr/Spvsr, Group/Team Leader, Section Head, Spvsr), Corporate/Executive Mgmt (including Pres, CEO, Owner, Partner, VP, GM) • Technical Dir/Mgr/Spvsr, IT/IS Dir/Mgr, • QA/QC Dir/Mgr/Spvsr, Safety Dir/Mgr/Spvsr • Scientist/Chemist • Engineering Dir/Mgr/Spvsr, Engineer, • University/College Professor, Dept Head, Grad Student, Architect, • Purchasing Dir/Mgr/Agent, Facility Dir/Mgr, • Consultant, and Others. • Industry 62.29% • University or College 13.66 • Government 5.15% • Independent / Contract Lab 6.89% • Consulting 3.59% • Hospital or Medical Center 8.3% • Other 0.11%

5. Audience: Area of Work

6. Circulation Analysis Laboratory Equipment has the largest reach of our competitive set including: • Highest Circulation • Most Lab Managers • Highest number of unique lab locations reached: 45, 640

7. Circulation Analysis 1.7 Readers Read Every Issue • Which means your advertising is seen by more than 110,000 potential customers.**

8. Our Audience • Out of the top 100 R&D spending companies in the U.S, 91 have representatives on our circulation file and are receiving Lab Equipment each month – 91% • Out of the 9 that are not on our circ file, 6 of these are based outside of the U.S. • All the companies looking to spend over 2 billion in R&D (the top 22) are on our circulation file and account for over $122 billion in R&D spending!

11. PRINT Media Laboratory Equipment has the most print issues per year – • the only one of our competitive set with 12 issues • + 3 Special Issues(Directory, Lab trends/Profile, Pittcon Show Guide) • + Chromatography Techniques Supplements = the most consistent print presence to the market

12. Electronic Media Laboratory Equipment has most consistent online presence to the market: • E-Product Showcase Newsletter, • Daily LabNewseNewsletter • DailyLabNewsLatewireeNewsletter; • Custom E-Blasts, • Custom E-Newsletters; • LabOutlook e-Magazine, • Online advertising, • Webcasts and more

13. 2013 Product Directory Get Year-Round Impact With the Most Complete Buyer’s Reference in the Lab Market • This annual reference will be the first product /industry reference published for 2013, just as new budgets are being approved. • It will reach your target audience along with Laboratory Equipment’s December 2012 Issue.

14. 2013 Product Directory Maximum Exposure for Your Company Create Yearlong Exposure, Awareness and Inquiries! Advertiser Sponsorship Package includes: • Print ad in the 2013 Directory • Up to 35 listings in the print Directory with complete contact information. • Cross-references from listings to your ad • Online “Company Micro-Site” page linked to your product categories, in which your company appears in the Online Directory, complete with contact information, company logo, 200 words company profile ; product images with descriptive copy • Exposure in the online directory at www.laboratoryequipment.com for 12 months • Bonus Distribution: At PITTCON and major 2013 trade shows and meetings. • “This is the single most valuable vehicle to make sure your company and products are in front of the entire laboratory domestic and international markets when buying decisions are made.”

15. May LabTrends/Profile Issue • Your Half/Full Page in our LabTrends/Profile issue helps create customers by educating and selling them. • Your Half/Full Page in Lab Trends with Half/Full Page Profile captures your prospects attention in an impressive manner. • Profile ad opportunity provides your prospects with historical data about your company's best accomplishments and products. • Your ad in our LabTrends/Profile issue works for a full year in print and online empowering your marketing plan with continuous and high profile exposure. • May Lab Trends/Profile Issue offers you one of our most highly-read and anticipated issues of the year. • It is distributed with our May issue to 66,000+ decision makers across 40,000 unique labs in the lab/R&D market, • at all major tradeshows from May 2013 to April 2014 • Posted on www.laboratoryequipment.com for one year; • Promoted through LABORATORY EQUIPMENT’s daily enewsletter –LAB NEWS Daily. • Our "LabTrends/Profile issue has been heralded as a perfect one page marketing companion for the entire year!" ·

16. MAY ANNIVERSARY ISSUES • This month, 50 years ago in 1963 LABORATORY EQUIPMENT published our first-ever issue. • To commemorate this exciting milestone, we have developed an excellent program to give you, our advertisers that have supported us throughout the years, an opportunity for some additional exposure. • The May issue will include great content as we look back through the last 50 years of scientific milestones. • This issue is sure to be well-read and your ad placement here will have a lot of exposure. • In addition, LABORATORY EQUIPMENT’S Lab Trends/Profiles issue is always a great read and one of our most popular issues with a long shelf life and year-long distribution - and you will not want to miss this year as we look at the Past and the Future of trends in the laboratory.

17. MAY ANNIVERSARY ISSUES • Buy an ad of any size in BOTH the May issue and the May Lab Trends/Profiles issue and receive the same size unit in each of these issues free! • Buy two full pages (one in each of the editions) and get two pages FREE (one in each) so you could run two spread ads or divide them throughout the publications • Buy two ½ pages (one in each of the editions) and get two ½ pages FREE (one in each) so you can choose to run two full pages, 4-1/2 pages or a full page and 2-1/2 pages • This special program will also apply to 1/3 page, ¼ page and 1/6 page ads. Join us as we celebrate the 50th Anniversary of LABORATORY EQUIPMENT Magazine!

18. PITTCON 2013 MARKETING OPPORTUNITIES Gearing up for Pittcon 2013 in Philadephia, PA? • Pittcon is the key sales event in the laboratory research market • LABORATORY EQUIPMENT can help enhance your show presence by offering key, targeted opportunities for exposure before, during and after the show.

19. Pittcon Show Guide • LABORATORY EQUIPMENT’s 2013 Pittcon Show Guide and Purchasing Intent Study is an easy to use, pocket sized guide to all exhibitors at the upcoming Pittcon Show in Philadephia, PA. • Once again, LABORATORY EQUIPMENT will be including premium editorial content looking at purchasing intent across a wide variety of product categories based on custom research conducted over the course of the past year. • The expanded Show Guide will give your ad even more visibility than ever. It is sure to be a valuable resource that attendees will take home and refer to long after Pittcon 2013. • The Pittcon 2013 Show Guide and Purchasing Intent Study will have extensive distribution at Pittcon 2013 – in attendee drop bags, from the LABORATORY EQUIPMENT booth, and copies for advertisers to distribute from their booth. • We will also deliver this guide electronically to our 17,000 digital subscribers a couple of weeks before the show • We will host the purchasing intent study along with all advertisements online for a full year!

20. Pittcon Show Guide Below is a list of the product categories we will be covering in the Pittcon 2013 Show Guide And Purchasing Intent Study • • Baths and Chillers • • Cleaning Equipment • • Environmental Chambers/Incubators • • Fume Hoods/Gloveboxes • • Gas Chromatography • • Incubators • • Lab Automation Systems • • Lab Design and Furnishings • • Lab Water Systems • • Liquid Chromatography • • Liquid Handling Systems • • Meters and Monitors • • Ovens & Furnaces • • Sample Preparation Systems • • Scales and Balances • • Spectroscopy Systems • • Titrators • • Washers and Sterilizers • You cannot miss this opportunity! • Full Page (4 3⁄40 x 7 3⁄40) - $5400 • 1/2 Page (4 3⁄40 x 3 3⁄40) – $2830 • 1/4 Page (20 x 3 1⁄20) - $1960 • *Gross rates; includes 4-color. PITTCON 2013 MARKETING OPPORTUNITIES

21. Pittcon Show Issues • LABORATORY EQUIPMENT puts your sales message in front of the entire market with a high-profile February Pittcon show issue and April review issue. • These special issues will feature more products from more exhibiting companies than any other publication, making them the most comprehensive preview and wrap-up for attendees…and the ideal way to reach prospects who cannot attend. • February print advertisers will be included FREE in the valuable “Aisle-by-Aisle Guide” that appears in both print and online. • The February issue will also have extensive distribution: mailed prior to the show for pre-show exposure, included in attendee drop bags at the event and handed out at our booth during the show. PITTCON 2013 MARKETING OPPORTUNITIES

22. February Issue/Aisle-By-Aisle Guide • Special Opportunity for February Issue: • Advertisers in the February issue will be featured in our Pittcon 2012 Aisle-By-Aisle Guide (ABAG), a special supplier showcase. In addition, ABAG Pittcon Preview products will be accessible on the home page of LaboratoryEquipment.com. • To be included in the ABAG section, please submit all material following the guidelines below: • Text • 1. A 75-word description of one featured product, attached as a Word document. • Please note text will be edited to match Laboratory Equipment's editorial style. • 2. Headline: 3-5 words, please do not include company name. • 3. Company name, Web address, and numeric phone number must be listed at the bottom of your submission. Please include booth number (Not part of 75-word count). • Images • 1. A high-resolution (300 dpi) image of the featured product in TIF, JPG, EPS or PSD format with approximately a 4" x 5" image area. • 2. Attach images separately; images embedded in Word documents are not suitable for print. • Deadline: January 21, 2013 • Send material to: • Michelle Longo, Managing Editor • Laboratory Equipment • 100 Enterprise Drive, Suite 600, Box 912 • Rockaway, New Jersey 07866-0912 • michelle.longo@advantagemedia.com, (973) 920-7113 PITTCON 2013 MARKETING OPPORTUNITIES

23. Pittcon E-Newsletters • More than 40,000 opt-in enewsletter subscribers will receive LABORATORY EQUIPMENT’S enewsletter series surrounding Pittcon. • We will be deploying pre-show, show dailies and post-show enewsletters to provide show information and updates to attendees and non-attendees alike. • This is in addition to our regular Lab News Daily. • Pittconenewsletters are available daily the weeks of February 25, March 4, March 15, March 22, and April 1st.

24. PITTCON 2013 CUSTOM E-BLASTS • Looking to launch a new product at Pittcon 2013? Drive booth traffic? Invite people to a special event or product demo at your booth? • Look no further. Laboratory Equipment is offering an opportunity to ONLY 12 companies on a first-come, first-served basis to secure custom email blasts prior to Pittcon 2013. • In order to keep your offer fresh in the minds of subscribers to Laboratory Equipment’s custom emarketing list, we are limiting this targeted opportunity to only 12 companies. • Laboratory Equipment will provide full tracking information, including contact information of the recipients that clicked on your message for easy follow-up. • Stand apart from the pack!  Customized email blasts are a great way to gain maximum exposure. We offer custom eblasts year round. 

25. PITTCON 2013 CUSTOM E-BLASTS • It’s easy! • Choose one of the 12 dates below (dates offered on a first-come,first-served basis) • February 5 February 26 • February 7 February 28 • February 12 March 5 • February 14 March 7 • February 19 March 12 • February 21 March 14 • Cost: • - $225 per 1,000 names (full list) • - $250 per 1,000 names (half list or quarter list) • Contact your representative for list sizes • Supply us with your HTML creative, subject line, opt-out list and unsubscribe link

26. Live From Pittcon Video • If a picture is worth a thousand words, then a Video LIVE FROM PITTCONis priceless. Get out in front of the attendees - non-attendees and capture the limelight at PITTCON with your Live From PITTCON Video! • You’ll be allotted five minutes  of video time with Tim Studt, the Editor-in-Chief of Laboratory Equipment, at PITTCON 2013 in which  to describe your company’s products, demonstrate them, or deliver a message to our audience from your company’s personnel.    Showcase your newest products and your stellar team. • For $1,500 net, we’ll promote your video as a featured item in our Lab News DailyeNewsletter that goes out to over 30,000  opt-in e-lab  subscribers. We’ll also host your video on www.laboratoryequipment.com for one month which has over 100,000 unique visitors each month. • You also receive the video coding to use on your web site and you can apply the video at every stage of your marketing e-life-cycle: • Awareness - Video can attract and keep customers on your website • Interest -Video can spur your customers to take action • Trial - Video can engage your customers to investigate your product more thoroughly • Purchase - Video can be used to shorten the sales cycle • Loyalty -Video can educate and create a community of your customers • If you have any questions and/or would like to reserve your five-minute time slot please call  973-920-7187 or e-mail me directly. • Choose your time slot: 10AM, 12PM or 2PM and Date: March 18, 19, 20

27. LabOutlook’s March Pittcon Edition • LabOutlookis an interactive digital supplement from the editors of LABORATORY EQUIPMENT that highlights “building of the lab of the future…today.” Launched in August of 2011, this fully-digital magazine has received extensive exposure and our March Pittcon edition is set to be even bigger and better! • Delivered to over 45,000 opt-in subscribers, LabOutlookfeatures wide technological capabilities, including autolaunching videos, podcasts, slideshows, and other rich media that play directly from the page. Optimized specifically for a computer screen, LabOutlook’s easy-to-read, large-font design and clickable/linkable interactive content maximizes reader involvement and ease-of-use. • LabOutlook’s March edition will deploy the week of March 11th, the week before Pittcon 2013 in Philadelphia, PA. Our editors will be featuring new products launched at the SLAS show and products that will be launching at Pittcon 2013. For added exposure, the March edition will be deployed twice more (the week of March 25th and the week of April 1st).  • LabOutlook’sMarch edition will also be displayed on a large screen at our booth during Pittcon. Include your booth number in your ad so we will be driving traffic during the event as attendees view this exciting product! • LabOutlookis also promoted through LABORATORY EQUIPMENT’s Lab News Daily enewsletter and hosted on www.laboratoryequipment.com. 

28. LabOutlook’s March Pittcon Edition • Lab Outlook Featured Editorial Coverage • LabOutlookprovides the perfect environment in which to promote your company, products, videos, webcasts and more! • LabOutlook’s March edition will include: • • Outlook On: Feature articles showcasing developments and trends in Instrumentation, Lab Design, Environmental, Life Science and Software • • Editor’s Voice: Letter and podcast from the Editors • • In the Spotlight: Q&A Session with a manufacturer, scientist, lab owner, and other industry leaders • • Global Outlook: International News • • Product Corner: New products • • World Web Watch: Links to exciting websites from around the world • • Readers Choice: LABORATORY EQUIPMENT’s 2013 winning products  • Call Michelle Longo (michelle.longo@advantagemedia.com), Managing Editor for opportunities to contribute articles and videos!

29. LabOutlook’s March Pittcon Edition • Lab Outlook Email Announcement Sponsorship: • Exclusive 468 x 60 ad banner onemail delivery of Lab Outlook to 45,000 labprofessionals: $1,500 net ($1,000 net withadditional ad purchase in Lab Outlook.) • For information on how to participate in the editorial content in this issue, contact: • Tim Studt • Editor in Chief • 973-920-7748 • tim.studt@advantagemedia.com • Michelle Longo • Managing Editor • 973-920-7113 • michelle.longo@advantagemedia.com • Publishing Date: March 2013 • Ad Closing: February 11, 2013 • Materials Due: February 15, 2013 Integrated Advertising Opportunities • You can be a part of Lab Outlook for a minimal investment! • Rates (net): • • Full Page Ad: $2,500 • • 1/2 Page Ad: $1,500 • • 1/3 Page Ad: $1,000 • All Rich Media – video, audio, animation, etc. $900 additional net (Rich media files will play automatically on page open/view and will run to completion.)

30. 2013 Academic Source GuidePublishes April and November 2013 • Make valuable sales contacts in the academic science market with the exposure • and awareness you’ll achieve thorough LABORATORY EQUIPMENT’s • Academic Source Guide that covers the latest in academic research trends • and issues. • Reaching those involved in scientific activity in colleges or universities should • be a critical element to your sales strategy. • The Academic Source Guide is delivered to the academic subscribers of • LABORATORY EQUIPMENT, and is housed within the pages of the industry’s • #1 product publication to ensure high visibility. In addition, the Academic • Source Guide will be delivered in digital format to more than 70,000 subscribers • across the ABM Science publications (Laboratory Equipment, R&D • Magazine, Bioscience Technology, Drug Discovery & Development, Scientific • Computing). The current Academic Source Guide will also be published • online at www.LaboratoryEquipment.com for six months

31. E-NEWSLETTERS LABORATORY EQUIPMENT’S enewsletters are an excellent way to target your sales message to key decision-makers across the laboratory market. Sponsors receive complete tracking information and leads to follow-up with potential customers – immediate sell-through opportunities! • E-Product Showcase • Daily LABNEWS • Daily LABNEWS Latewire

32. E-Newsletters • . LAB NEWS – Daily LABORATORY EQUIPMENT now delivers a daily enewsletter that is sent to over 40,000 opt-in subscribers each morning Monday – Thursday (4 days). Designed to bring the news of the day to our subscribers’ in-boxes, this daily enewsletter allows you to promote your company and products, drive traffic to your web site and brand through banner, tower and text ad opportunities.

33. E-Newsletters • LAB NEWS with Market Focus • Every Friday, LABORATORY EQUIPMENT delivers a Market focused enewsletter to our opt-in audience of 40,000 opt-in e-lab subscribers. Topics include: Lab Design, Food & Beverage, Pharmaceutical, Spectroscopy and more). Banner, tower and text ad opportunities are available. Add this to your daily schedule for a full week of exposure or purchase individually

34. E-Newsletters • LAB NEWS Latewire– Daily • LABORATORY EQUIPMENT now delivers a daily enewsletter that is sent to over 40,000 opt-in subscribers each afternoon Monday – Thursday (4 days). Designed to bring the news of the day to our subscribers’ in-boxes, this daily enewsletter allows you to promote your company and products, drive traffic to your web site and brand through Leader board banner, boom box and text with image ad opportunities. • LAB NEWS Latewire with Product Focus • Every Friday, LABORATORY EQUIPMENT delivers a Product focused enewsletter to our opt-in audience of 40,000 subscribers. Topics include but are not limited to the vast array of products covered by Laboratory Equipment. Drive traffic to your web site and brand through Leader board banner, boom box and text with image ad Add this to your daily schedule for a full week of exposure.

36. E-Newsletters

37. E-NEWSLETTER • Video & Product Showcase E- Video & PRODUCT Showcase Newsletter LABORATORY EQUIPMENT delivers a monthly enewsletter to more than 32,000 opt-in e-subscribers. • Limited to 9 advertiser sales messages( image, text and URL) • Ideal cost effective vehicle to achieve several marketing objectives: • create interest in your product • drive traffic to your website • identify potential new customers • give buyers information they need instantly • alert buyers to introductory offers • invite prospects to special events and demonstrations • begin the sales conversion process Receive complete tracking information and leads to follow up with potential customers.

38. CUSTOM E-BLASTS • Custom eBlast • LABORATORY EQUIPMENT’s exclusive E-Marketing blasts allow you to send a customized HTML message, conduct research, develop a custom enewsletter and more. • A great way to provide timely, immediate communication to our opt-in readership and generate sales leads. Full, Half and Quarter list options available.

39. Custom E-Blast Full List: 34,000 $225/1000 Half List: 17,000 $250/1000

40. Laboratory EquipmenteMarketing Blast Demographics

41. E-Newsletter Stats

42. E- Stats May 2012

43. LAB OUTLOOK • Building the Lab of the Future....Today. • Inside you will find feature articles, videos and podcasts on sustainability, biological safety cabinets, high performance fume hoods, food quality testing and much, much MORE. • Enjoy the interactivity of the magazine by clicking on all the links and watching the videos automatically play with the click of a page

44. LAB OUTLOOK E-Mail Sponsorship Be the Exclusive Sponsor with your Banner that appear on all of the 45,000 emails to be deployed  3x over 3 week period containing  the new LAB OUTLOOK.  (Each week the deployment is suppressed.) Cost: $1500 net.   Banner is 468 x 60 Here’s the link. http://www.advantagebusinessmedia.com/ims/LE/LE1141_LabOutlookBlast/LE1141_LabOutlookBlast.htm

46. LABORATORY EQUIPMENT’S EXCITING NEW WEBSITE!WWW.LABORATORYEQUIPMENT.COM LABORATORY EQUIPMENT is set to launch our new website in late July! Below are some of the exciting enhancements that are sure to bring even more attention to our already highly trafficked site: • The new site has a new, enhanced search tool – all items have multiple tags allowing users to search for new products and news by a specific topic or application. • The new site is optimized to load faster and perform user-initiated operations faster. • The new site’s product directory is integrated at every level, from daily news to company storefronts to new products • The new site has more enhanced multimedia options, including podcasts and webcasts. • The new site has increased social media ‘sharing’ options with multiple social media links at the bottom of every page on the site • The new site provides easier access to constantly updated news articles, as well as a format that makes them easier to read. • The new site is continually updated with RSS news feeds from important science and technology sources • The new site allows users to search for products through various factors including company, primary use and product name. • The new site also has more spots for enhanced advertisements including ‘peel-down’ ads and ‘pencil-tip’ ads

47. LABORATORY EQUIPMENT’S EXCITING NEW WEBSITE!WWW.LABORATORYEQUIPMENT.COM • We also have some great new, high profile Rich Media ad positions that are proved to perform better and drive more impressions than static ads. • We are also now offering our advertising positions at a cost per thousand (CPM) basis so you can choose how many impressions you want delivered and your ad will stay live until we deliver that number! RICH MEDIA (run of site unless otherwise indicated) • Peel back - $45 CPM • Pencil Pushdown - $75 CPM • Road Block Ad (homepage only) - $48 CPM • Expandable leaderboard - $55 CPM • Expandable Boombox - $55 CPM • Expandable Tower - $55 CPM STATIC ADS (run of site) • Leaderboard (728x90) - $43 CPM • Banner (468x60) - $38 CPM • Boombox – (300x250) - $43 CPM • Tower (160x600) - $43 CPM • Tower (120x600) - $38 CPM • Button (125x125) - $31 CPM

48. LABORATORY EQUIPMENT’S EXCITING NEW WEBSITE!WWW.LABORATORYEQUIPMENT.COM For Rich Media we can Accept third party tags. If you can’t send tags we can accept SWF or JPEG only, 100 KB Max file size. (No GIFS) Questions on ad materials Should be directed to Susan Wu 973-920-7097.

49. Metrics from July 1, 2011 – June 31, 2012 Page Views: 1,376,355 Visits: 846,085 Unique Visitors: 560,077

50. Website Traffic Report