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MMC 910 Journalism and Society

This session focuses on key journalism concepts such as gatekeeping, agenda-setting, the spiral of silence, and news values. Students are reminded to submit their reports analyzing the strengths and weaknesses of one covered theory, linking it to current journalism practices and real-world examples. The session includes a guest speaker discussing the impact of globalization and human rights on media. Students will engage with readings to deepen their understanding of how journalism influences public perception and societal discourse.

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MMC 910 Journalism and Society

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  1. MMC 910 Journalism and Society Session 10: Gate keeping, agenda setting, spiral of silence, and news values

  2. Tonight’s Program • Reminder about Report: Strengths and Weaknesses of one theory found in e-readings; link theory and practice; 200o wds; due Monday, April 16, by 6 pm • Show Turnitin.com • Discuss Week 9 readings: Gate keeping, spiral of silence, agenda setting, and news values • Guest speaker: Globalization and Human Rights: New Media, More Truth

  3. Report due April 16 by email • Take one theory that we have covered this semester and discuss its strengths and weaknewss • Link the theory to current journalism that you read or follow – give examples • Use only short quotes • Paper must be written essay style, maximum 2000 words • Include List of Works Consulted – alphabetical by author’s last name. list of everything you refer to in your paper

  4. Evaluating the Report

  5. Template for report

  6. Turnitin.com www.turnitin.com Class ID: 5031097 Enrolment password: MMC910

  7. Objectivity in Journalism John Avieson • Markets influence news: audience needed and owners/journalists respond to it • “news sense can be stated as an ability to rank stories in order of interest to an audience and an ability to rank information contained within a story in order of reader interest” • “journalists serve their audiences and not their sources” • What’s important to the journalist is what’s important to the audience • Media’s only role is to tell people about what interests them

  8. Objectivity and Subjectivity John Hurst • “objectivity is about reporting the news in a fair and balanced manner” • AJA Code leaves definition to “the common sense and consciences of journalists to decide what to report” • News should include both what is of interest (Avieson) and what is important to the audience (elitism?) • Press sets agenda – some news never gets out/covered • Reporter’s experience and sense play a role • Interpretation vs opinion

  9. Objectivity as “strategic ritual” Gaye Tuchman • News story can be dangerous for writer and publisher • Danger mitigated by “objectivity” strategy • Facts are part of the strategy “Strategic procedures” that are called objectivity • Presenting conflicting possibilities: A said, B said • Presenting supporting evidence • Use of quotation marks: X said, “ . . . ” • Structuring information – inverted pyramid

  10. Objectivity: a reassessment Richard Streckfuss • Walter Lippmann in 1920 wrote “original definition of objective journalism” • Adopting scientific method in journalism • “belief in power of objective fact to bring about social change” • Creating journalism into a science • No partisanship – coming off William Randolph Hearst re Cuba and WWI propaganda • Idealistic belief in science

  11. Guest Speaker Dr. Alma Kadragic Globalization and Human Rights: New Media, More Truth

  12. Schedule for rest of semester Week of April 16 – Catch up with Week 10 readings: circulation, ratings, and survival; Report due Week of April 23 – no class Monday or Wednesday work on Team Presentations for April 30; work on final Essay Week of April 30 – discuss Week 11 readings; Team Presentations Week of May 7 – discuss Week 12 readings: first draft of Essay due by 6 pm Monday; work with Karen on it

  13. Coming Up • MMC 911 meets in KV14 – G03 on Wednesday, April 11 • Online version of Field Trip Story 1 due before 6 pm • MMC 910 - work on Report and send to Turnitin.com before submitting to me • Continue Week 10 readings in updated syllabus: Circulation, ratings, and survival See you Wednesday!

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